X0306 4 2020-04-29 false 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 true true true false Chairman Class A Common 2020-04-29 4 S false 460.00 457.63 D 122891.00 D Class A Common 2020-04-29 4 S false 365.00 458.67 D 122526.00 D Class A Common 2020-04-29 4 S false 544.00 459.76 D 121982.00 D Class A Common 2020-04-29 4 S false 600.00 461.18 D 121382.00 D Class A Common 2020-04-29 4 S false 300.00 462.46 D 121082.00 D Class A Common 2020-04-29 4 S false 100.00 463.445 D 120982.00 D Class A Common 2020-04-29 4 S false 1200.00 465.15 D 119782.00 D Class A Common 2020-04-29 4 S false 1115.00 466.37 D 118667.00 D Class A Common 2020-04-29 4 S false 1221.00 467.30 D 117446.00 D Class A Common 2020-04-29 4 S false 1294.00 468.34 D 116152.00 D Class A Common 2020-04-29 4 S false 800.00 469.47 D 115352.00 D Class A Common 2020-04-29 4 S false 701.00 470.53 D 114651.00 D Class A Common 2020-04-29 4 S false 800.00 471.99 D 113851.00 D Class A Common 2020-04-29 4 S false 378.00 473.16 D 113473.00 D Class A Common 2020-04-29 4 S false 122.00 474.02 D 113351.00 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 4, 2020. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,221 shares is from $466.84 to $467.81. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,294 shares is from $467.84 to $468.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $469.01 to $469.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 701 shares is from $470.07 to $471.04. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $471.47 to $472.44. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 378 shares is from $472.90 to $473.71. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 122 shares is from $473.99 to $474.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 460 shares is from $457.20 to $458.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 343 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 365 shares is from $458.28 to $459.26. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 544 shares is from $459.37 to $459.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 600 shares is from $460.76 to $461.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $462.02 to $462.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,200 shares is from $464.54 to $465.32. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,115 shares is from $465.74 to $466.72. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of Koch C. James 2020-04-30