X0306 4 2020-03-01 false 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 true true true false Chairman Class A Common 2020-03-02 4 S false 111.00 359.00 D 69134.00 I By Foundation managed by Reporting Person Class A Common 2020-03-02 4 S false 3889.00 361.04 D 65245.00 I By Foundation managed by Reporting Person Class A Common 63351.00 D Class A Common 44248.00 I By LLC managed by spouse Class A Common 23486.00 I Custodian for children under UGTMA Class A Common 5000.00 I By Trust as Trustee Class A Common 3656.00 I By spouse as custodian for children under UGTMA Class A Common 2532.00 I By spouse in trust for children Stock Options (Right to Buy) 169.85 2020-03-01 4 A false 915.00 0.00 A 2020-03-01 2026-12-31 Class A Common 915.00 915.00 D Stock Option (Right to Buy) 191.10 2020-03-01 4 A false 503.00 0.00 A 2020-03-01 2027-12-31 Class A Common 503.00 503.00 D The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3889 shares is from $361.00 to $361.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 343 shares of restricted stock subject to vesting conditions. The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on January 1, 2017. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on depletions growth in Fiscal Year 2019 over Fiscal Year 2016. The determination that the performance criteria was achieved was made by the Compensation Committee in February 2020. A total of 915 option shares vested on the transaction date. The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on January 1, 2018. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination that the performance criteria was achieved was made by the Compensation Committee in February 2020. A total of 503 option shares vested on the transaction date. Michael G. Andrews under POA for the benefit of Koch C. James 2020-03-02