X0306 4 2020-02-19 false 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 true true true false Chairman Class A Common 2020-02-19 4 S false 2353.00 415.50 D 74168.00 D Class A Common 2020-02-19 4 S false 404.00 416.35 D 73764.00 D Class A Common 2020-02-19 4 S false 392.00 417.74 D 73372.00 D Class A Common 2020-02-19 4 S false 504.00 418.77 D 72868.00 D Class A Common 2020-02-19 4 S false 2512.00 420.19 D 70356.00 D Class A Common 2020-02-19 4 S false 700.00 421.32 D 69656.00 D Class A Common 2020-02-19 4 S false 1035.00 422.70 D 68621.00 D Class A Common 2020-02-19 4 S false 1100.00 426.11 D 67521.00 D Class A Common 2020-02-19 4 S false 1000.00 427.69 D 66521.00 D Class A Common 44248.00 I By LLC managed by spouse Class A Common 23486.00 I Custodian for children under UGTMA Class A Common 69245.00 I By Foundation managed by Reporting Person Class A Common 5000.00 I By Trust as Trustee Class A Common 3656.00 I By spouse as custodian for children under UGTMA Class A Common 2532.00 I By spouse in trust for children The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 14, 2019. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,353 shares is from $415.16 to $415.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 343 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 404 shares is from $416.18 to $416.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 392 shares is from $417.49 to $418.41. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 504 shares is from $418.50 to $419.16. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,512 shares is from $419.91 to $420.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 700 shares is from $421.01 to $421.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,035 shares is from $422.12 to $423.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of Koch C. James 2020-02-19