Consolidated Statements of Comprehensive Income (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended
	Mar. 28, 2015	Mar. 29, 2014
Revenue	$ 212,834	$ 197,370
Less excise taxes	13,331	13,525
Net revenue	199,503	183,845
Cost of goods sold	99,888	93,326
Gross profit	99,615	90,519
Operating expenses:
Advertising, promotional and selling expenses	60,247	61,257
General and administrative expenses	17,230	15,871
Total operating expenses	77,477	77,128
Operating income	22,138	13,391
Other expense, net:
Interest expense	(3)	(4)
Other expense, net	(325)	(136)
Total other expense, net	(328)	(140)
Income before income tax provision	21,810	13,251
Provision for income taxes	8,067	4,936
Net income	13,743	8,315
Net income per common share - basic	$ 1.04	$ 0.64
Net income per common share - diluted	$ 1.00	$ 0.62
Weighted-average number of common shares - diluted	13,633	13,435
Other comprehensive income, net of tax:
Foreign currency translation adjustment	6
Comprehensive income	$ 13,749	$ 8,315
Common Class A
Other expense, net:
Net income per common share - basic	$ 1.04	$ 0.64
Net income per common share - diluted	$ 1.00	$ 0.62
Weighted-average number of common shares - basic	9,598	8,999
Weighted-average number of common shares - diluted	13,633	13,435
Common Class B
Other expense, net:
Net income per common share - basic	$ 1.04	$ 0.64
Weighted-average number of common shares - basic	3,617	3,905