Consolidated Statements Of Comprehensive Income (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended
	Mar. 30, 2013	Mar. 31, 2012
Revenue	$ 146,412	$ 122,902
Less excise taxes	10,480	9,631
Net revenue	135,932	113,271
Cost of goods sold	68,149	51,462
Gross profit	67,783	61,809
Operating expenses:
Advertising, promotional and selling expenses	43,449	38,455
General and administrative expenses	14,648	11,513
Total operating expenses	58,097	49,968
Operating income	9,686	11,841
Other (expense) income, net:
Interest (expense) income	(2)	1
Other (expense) income, net	(122)	(3)
Total other (expense) income, net	(124)	(2)
Income before provision for income taxes	9,562	11,839
Provision for income taxes	2,650	4,346
Net income	6,912	7,493
Net income per common share - basic	$ 0.54	$ 0.59
Net income per common share - diluted	$ 0.51	$ 0.56
Weighted-average number of common shares - diluted	13,505	13,449
Other comprehensive income, net of tax:
Comprehensive income	$ 6,912	$ 7,493
Common Class A
Other (expense) income, net:
Weighted-average number of common shares - basic	8,709	8,652
Common Class B
Other (expense) income, net:
Weighted-average number of common shares - basic	4,102	4,107