X0306 4 2016-10-27 0 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 1 0 Chairman Class A Common 2016-10-27 4 M 0 7000 35.98 A 7432 D Class A Common 2016-10-27 4 S 0 5200 155.50 D 2232 D Class A Common 2016-10-27 4 S 0 1800 156.18 D 432 D Class A Common 44248 I By LLC managed by spouse Class A Common 23486 I Custodian for children under UGTMA Class A Common 5000 I By Trust as Trustee Class A Common 3656 I By spouse as custodian for children under UGTMA Class A Common 2532 I By spouse in trust for children Class A Common Stock Option 35.98 2016-10-27 4 M 0 7000 0 A 2008-03-01 2016-12-31 Class A Common Stock 12000 5000 D The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,200 shares is from $155.00 to $155.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,800 shares is from $156.00 to $156.30. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vested in five installments of 2,400 shares each: the first on March 1, 2008 and the last on January 1, 2012. Michael G. Andrews under POA for the benefit of C. James Koch 2016-10-28