X0306 4 2016-01-04 0 0000949870 BOSTON BEER CO INC SAM 0001543771 Wade Kathleen H C/O THE BOSTON BEER COMPANY, INC. 1 DESIGN CENTER PL., SUITE 850 BOSTON MA 02210 0 1 0 0 VP,Legal & Corporate Secretary Class A Common 2016-01-04 4 S 0 52 199.39 D 10911 D Class A Common 2016-01-04 4 S 0 87 200.13 D 10824 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 13, 2015. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 52 shares is from $199.00 to $199.97. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 750 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 87 shares is from $200.00 to $200.39. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Kathleen H. Wade 2016-01-06