Condensed Consolidated Statements of Comprehensive Operations - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 28, 2025	Jun. 29, 2024	Jun. 28, 2025	Jun. 29, 2024
Income Statement [Abstract]
Revenue	$ 625,425	$ 614,216	$ 1,106,782	$ 1,066,423
Less excise taxes	37,476	35,118	64,966	61,274
Net revenue	587,949	579,098	1,041,816	1,005,149
Cost of goods sold	295,431	312,640	530,035	552,343
Gross profit	292,518	266,458	511,781	452,806
Operating expenses:
Advertising, promotional, and selling expenses	159,713	144,224	297,249	264,499
General and administrative expenses	45,751	48,024	93,702	98,408
Impairment of brewery assets	4,985	3,395	4,985	3,731
Total operating expenses	210,449	195,643	395,936	366,638
Operating income	82,069	70,815	115,845	86,168
Other income, net:
Interest income, net	2,294	2,946	4,625	6,439
Other expense, net	(309)	(440)	(574)	(478)
Total other income, net	1,985	2,506	4,051	5,961
Income before income tax provision	84,054	73,321	119,896	92,129
Income tax provision	23,621	20,982	35,051	27,193
Net income	$ 60,433	$ 52,339	$ 84,845	$ 64,936
Net income per common share - basic	$ 5.45	$ 4.4	$ 7.59	$ 5.42
Net income per common share - diluted	$ 5.45	$ 4.39	$ 7.58	$ 5.41
Weighted-average number of common shares - basic	11,090	11,898	11,183	11,976
Weighted-average number of common shares - diluted	11,067	11,888	11,163	11,971
Net Income (Loss)	$ 60,433	$ 52,339	$ 84,845	$ 64,936
Other comprehensive income (loss):
Foreign currency translation adjustment	245	(59)	394	(221)
Total other comprehensive income (loss)	245	(59)	394	(221)
Comprehensive income	$ 60,678	$ 52,280	$ 85,239	$ 64,715