Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 30, 2023	Dec. 31, 2022	Dec. 25, 2021
Income Statement [Abstract]
Revenue	$ 2,133,292	$ 2,222,667	$ 2,196,650
Less excise taxes	124,667	132,333	139,028
Net revenue	2,008,625	2,090,334	2,057,622
Cost of goods sold	1,156,256	1,228,348	1,259,830
Gross profit	852,369	861,986	797,792
Operating expenses:
Advertising, promotional and selling expenses	555,998	578,400	606,994
General and administrative expenses	174,548	157,534	133,624
Impairment of intangible assets	16,426	27,100
Impairment of brewery assets	5,396	2,782	18,499
Contract termination costs and other		5,379	30,678
Total operating expenses	752,368	771,195	789,795
Operating income	100,001	90,791	7,997
Other income (expense):
Interest income (expense), net	10,995	2,561	(110)
Other expense, net	(1,408)	(1,916)	(978)
Total other income (expense), net	9,587	645	(1,088)
Income before income tax provision	109,588	91,436	6,909
Income tax provision (benefit)	33,338	24,173	(7,644)
Net income	$ 76,250	$ 67,263	$ 14,553
Net income per common share - basic	$ 6.23	$ 5.46	$ 1.19
Net income per common share - diluted	$ 6.21	$ 5.44	$ 1.17
Weighted-average number of common shares - basic	12,243	12,317	12,280
Weighted-average number of common shares - diluted	12,258	12,345	12,436
Net Income (Loss)	$ 76,250	$ 67,263	$ 14,553
Other comprehensive income (loss):
Foreign currency translation adjustment	166	(269)	(32)
Defined benefit plans liability adjustment	(13)	253	90
Total other comprehensive income (loss), net of tax	153	(16)	58
Comprehensive income	$ 76,403	$ 67,247	$ 14,611