Condensed Consolidated Statements of Comprehensive Operations - USD ($) shares in Thousands, $ in Thousands	3 Months Ended
	Apr. 01, 2023	Mar. 26, 2022
Income Statement [Abstract]
Revenue	$ 435,156	$ 457,288
Less excise taxes	25,156	27,175
Net revenue	410,000	430,113
Cost of goods sold	254,338	257,161
Gross profit	155,662	172,952
Operating expenses:
Advertising, promotional and selling expenses	125,428	130,615
General and administrative expenses	43,694	39,698
Contract termination costs and other		4,752
Impairment of brewery assets	484	41
Total operating expenses	169,606	175,106
Operating loss	(13,944)	(2,154)
Other income (expense):
Interest income (expense)	1,644	(33)
Other expense	(102)	(100)
Total other income (expense)	1,542	(133)
Loss before income tax benefit	(12,402)	(2,287)
Income tax benefit	(3,446)	(332)
Net loss	$ (8,956)	$ (1,955)
Net loss per common share - basic	$ (0.73)	$ (0.16)
Net loss per common share - diluted	$ (0.73)	$ (0.16)
Weighted-average number of common shares - basic	12,309	12,300
Weighted-average number of common shares - diluted	12,309	12,300
Net loss	$ (8,956)	$ (1,955)
Other comprehensive income:
Foreign currency translation adjustment	18	50
Total other comprehensive income, net of tax	18	50
Comprehensive loss	$ (8,938)	$ (1,905)