Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2022	Dec. 25, 2021	Dec. 26, 2020
Income Statement [Abstract]
Revenue	$ 2,222,667	$ 2,196,650	$ 1,851,813
Less excise taxes	132,333	139,028	115,381
Net revenue	2,090,334	2,057,622	1,736,432
Cost of goods sold	1,228,348	1,259,830	921,980
Gross profit	861,986	797,792	814,452
Operating expenses:
Advertising, promotional and selling expenses	578,400	606,994	447,568
General and administrative expenses	157,534	133,624	118,211
Contract termination costs and other	5,379	30,678
Impairment of intangible assets	27,100
Impairment of brewery assets	2,782	18,499	4,466
Total operating expenses	771,195	789,795	570,245
Operating income	90,791	7,997	244,207
Other (expense) income:
Interest (expense) income, net	2,561	(110)	(199)
Other (expense) income, net	(1,916)	(978)	222
Total other (expense) income, net	645	(1,088)	23
Income before income tax provision (benefit)	91,436	6,909	244,230
Income tax (benefit) provision	24,173	(7,644)	52,270
Net income	$ 67,263	$ 14,553	$ 191,960
Net income per common share - basic	$ 5.46	$ 1.19	$ 15.73
Net income per common share - diluted	$ 5.44	$ 1.17	$ 15.53
Weighted-average number of common shares - basic	12,317	12,280	12,204
Weighted-average number of common shares - diluted	12,345	12,436	12,283
Net income	$ 67,263	$ 14,553	$ 191,960
Other comprehensive income (loss):
Foreign currency translation adjustment	(269)	(32)	25
Defined benefit plans liability adjustment	253	90	1,392
Total other comprehensive income (loss), net of tax	(16)	58	1,417
Comprehensive income	$ 67,247	$ 14,611	$ 193,377