Condensed Consolidated Statements of Comprehensive Operations - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 25, 2022	Jun. 26, 2021	Jun. 25, 2022	Jun. 26, 2021
Income Statement [Abstract]
Revenue	$ 655,022	$ 641,314	$ 1,112,310	$ 1,223,023
Less excise taxes	38,779	38,509	65,954	75,138
Net revenue	616,243	602,805	1,046,356	1,147,885
Cost of goods sold	350,468	327,116	607,629	622,566
Gross profit	265,775	275,689	438,727	525,319
Operating expenses:
Advertising, promotional and selling expenses	154,883	161,620	285,498	302,479
General and administrative expenses	38,849	32,960	78,547	64,906
Contract termination costs and other	578	0	5,330	0
Impairment of assets	80	1,004	121	1,231
Total operating expenses	194,390	195,584	369,496	368,616
Operating income	71,385	80,105	69,231	156,703
Other expense:
Interest income (expense)	83	(29)	50	(58)
Other (expense) income	(601)	8	(701)	2
Total other expense	(518)	(21)	(651)	(56)
Income before income tax provision	70,867	80,084	68,580	156,647
Income tax provision	17,518	20,889	17,186	31,887
Net income	$ 53,349	$ 59,195	$ 51,394	$ 124,760
Net income per common share - basic	$ 4.33	$ 4.82	$ 4.18	$ 10.16
Net income per common share - diluted	$ 4.31	$ 4.75	$ 4.15	$ 10.01
Weighted-average number of common shares - basic	12,319	12,283	12,309	12,277
Weighted-average number of common shares - diluted	12,341	12,465	12,341	12,461
Net income	$ 53,349	$ 59,195	$ 51,394	$ 124,760
Other comprehensive (loss) income:
Foreign currency translation adjustment	(71)	15	(21)	35
Total other comprehensive (loss) income, net of tax	(71)	15	(21)	35
Comprehensive income	$ 53,278	$ 59,210	$ 51,373	$ 124,795