Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 29, 2019	Jun. 30, 2018	Jun. 29, 2019	Jun. 30, 2018
Revenue	$ 338,643	$ 289,574	$ 606,202	$ 491,405
Less excise taxes	20,236	16,474	36,144	27,848
Net revenue	318,407	273,100	570,058	463,557
Cost of goods sold	159,405	131,130	286,516	225,490
Gross profit	159,002	141,970	283,542	238,067
Advertising, promotional and selling expenses	94,079	86,510	165,802	154,031
General and administrative expenses	26,748	23,879	50,122	43,217
Impairment of assets	243	517	243	517
Total operating expenses	121,070	110,906	216,167	197,765
Operating income	37,932	31,064	67,375	40,302
Interest (expense) income, net	(27)	273	610	478
Other income (expense), net	197	(203)	(55)	(488)
Total other income (expense), net	170	70	555	(10)
Income before income tax provision	38,102	31,134	67,930	40,292
Income tax provision	10,246	7,599	16,380	7,447
Net income	$ 27,856	$ 23,535	$ 51,550	$ 32,845
Net income per common share - basic	$ 2.39	$ 1.99	$ 4.42	$ 2.78
Net income per common share - diluted	$ 2.36	$ 1.98	$ 4.38	$ 2.76
Weighted-average number of common shares — basic	11,672	11,797	11,654	11,801
Weighted-average number of common shares - diluted	11,684	11,787	11,660	11,809
Net income	$ 27,856	$ 23,535	$ 51,550	$ 32,845
Other comprehensive income:
Foreign currency translation adjustment	5	7	42	18
Comprehensive income	$ 27,861	$ 23,542	$ 51,592	$ 32,863
Common Class A
Net income per common share - basic	$ 2.39	$ 1.99	$ 4.42	$ 2.78
Weighted-average number of common shares — basic	8,648	8,667	8,627	8,690
Common Class B
Net income per common share - basic	$ 2.39	$ 1.99	$ 4.42	$ 2.78
Weighted-average number of common shares — basic	2,918	3,018	2,918	3,018