-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, UYJartQoDu4Lp1eE6N6U0zPZLz90XtlJnHDaqoSDOsj9Wi2ilusPgMTgoghsll+5 sZSkpantT+fhyo3e0Q+cAw== 0000910647-05-000314.txt : 20051122 0000910647-05-000314.hdr.sgml : 20051122 20051122150147 ACCESSION NUMBER: 0000910647-05-000314 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20051121 ITEM INFORMATION: Regulation FD Disclosure FILED AS OF DATE: 20051122 DATE AS OF CHANGE: 20051122 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 051221105 BUSINESS ADDRESS: STREET 1: 75 ARLINGTON ST CITY: BOSTON STATE: MA ZIP: 02116 BUSINESS PHONE: 6174821332 MAIL ADDRESS: STREET 1: 75 ARLINGTON ST STREET 2: 5TH FL CITY: BOSTON STATE: MA ZIP: 02110 8-K 1 bbc-8k14.htm BODY OF FORM 8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): November 21, 2005

The Boston Beer Company, Inc.
(Exact name of registrant as specified in its charter)

Massachusetts		001-14092		04-3284048
(State or other jurisdiction		(Commission		(IRS Employer
of incorporation)		File Number)		Identification No.)

75 Arlington Street, Boston, MA			02116
(Address of principal executive offices)			(Zip Code)

Registrant's telephone number, including area code (617) 368-5000

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

[ ]	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ]	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ]	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ]	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

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Item 7.01. Regulation FD.

During the Registrant's open trading window that closed on November 21, 2005, the following members of the Registrant's senior management entered into individual sales plans complying with Rule 10b5-1 for trading in shares of the Registrant's common stock, pursuant to which shares will be sold for the purposes of liquidity and investment diversification based on specified trading prices: Robert H. Hall, Vice President of Brand Development of the Registrant; William F. Urich, Chief Financial Officer; Jeffrey D. White, Chief Operating Officer; and Monica M. Martin, Controller. In addition, West Summit Grand, LLC, an entity formed for the benefit of the children of C. James Koch, Chairman of the Registrant, as to which Mr. Koch disclaims beneficial ownership, also entered into such an individual sales plan. Collectively, the plans cover an aggregate of 107,296 shares.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	The Boston Beer Company, Inc.
	(Registrant)


Date: November 22, 2005	/s/ William F. Urich

	William F. Urich
	Chief Financial Officer
	(Signature)^*

^{*Print name and title of the signing officer under his signature.}

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