Trademark and licensing agreements (Details) (USD $)	Sep. 30, 2012		Dec. 31, 2011
Finite-Lived Intangible Assets, Net [Abstract]
Trademark	$ 90,000		$ 90,000
Less: Accumulated Amortization	(63,375)		(58,875)
Trademark, net of amortization	$ 26,625	[1]	$ 31,125	[2]

[1] (Unaudited)

[2] Derived from Audited Financial Statements.