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Trademark and licensing agreements:
6 Months Ended
Jun. 30, 2011
Trademark and licensing agreements:
4.
Trademark and licensing agreements:

 
On March 7, 2002, the Company purchased the rights to the trademarks Brooklyn Cheesecake Company, Inc.  and Brooklyn Cheesecake and Desserts Company, Inc. and the related corporate logo in exchange for  300,000 shares of the Company's common stock, valued on the purchase date at $90,000.  The trademark rights are being amortized on the straight-line basis over a fifteen-year term.  Amortization expense was $3,000 and $3,000 for the six months June 30, 2011 and 2010, respectively.

 
On March 28, 2006, the Company entered into a licensing agreement with its former Chairman and CEO,  whereby a one percent of sales fee would be charged for the use of the Brooklyn Cheesecake & Desserts Company, Inc. trademarks. Licensing fees were $5,000 and $5,000 for the six months ended June 30, 2011 and 2010, respectively.
 
   
June 30
   
December 31
 
   
2011
   
2010
 
Trademark
  $ 90,000     $ 90,000  
Less: Accumulated Amortization
    (55,875 )     (52,875 )
Trademark, Net
  $ 34,125     $ 37,125  

 
The following is a schedule of future amortization of the trademark:
 
2011
    6,000  
2012
    6,000  
2013
    6,000  
2014
    6,000  
2015
    6,000  
Thereafter
    4,125  
    $ 34,125