Trademark and licensing agreements: (Detail) - Table of Trademark Assets (USD $)	Mar. 31, 2013		Dec. 31, 2012
Finite-Lived Intangible Assets, Net [Abstract]
Tradename	$ 90,000		$ 90,000
Less: Accumulated Amortization	(66,375)		(64,875)
Tradename, Net	$ 23,625	[1]	$ 25,125	[2]

[1] (Unaudited)

[2] Derived from Audited Financial Statements.