<?xml version="1.0" encoding="UTF-8"?>
<edgarSubmission xsi:schemaLocation="http://www.sec.gov/edgar/thirteenffiler eis_13F_Filer.xsd" xmlns="http://www.sec.gov/edgar/thirteenffiler" xmlns:ns1="http://www.sec.gov/edgar/common" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>13F-HR</submissionType>
    <filerInfo>
      <liveTestFlag>LIVE</liveTestFlag>
      <flags>
        <confirmingCopyFlag>false</confirmingCopyFlag>
        <returnCopyFlag>true</returnCopyFlag>
        <overrideInternetFlag>false</overrideInternetFlag>
      </flags>
      <filer>
        <credentials>
          <cik>0000948518</cik>
          <ccc>XXXXXXXX</ccc>
        </credentials>
      </filer>
      <periodOfReport>06-30-2013</periodOfReport>
    </filerInfo>
  </headerData>
  <formData>
    <coverPage>
      <reportCalendarOrQuarter>06-30-2013</reportCalendarOrQuarter>
      <filingManager>
        <name>DAI ICHI LIFE INSURANCE CO., LTD.</name>
        <address>
          <ns1:street1>13-1 YURAKUCHO 1 - CHOME</ns1:street1>
          <ns1:city>TOKYO JAPAN 100</ns1:city>
          <ns1:stateOrCountry>M0</ns1:stateOrCountry>
          <ns1:zipCode>00000</ns1:zipCode>
        </address>
      </filingManager>
      <reportType>13F HOLDINGS REPORT</reportType>
      <form13FFileNumber>028-06348</form13FFileNumber>
      <otherManagersInfo>
        <otherManager>
          <form13FFileNumber>28-6348</form13FFileNumber>
          <name>The Dai-Ichi Life Insurance Company, Limited</name>
        </otherManager>
      </otherManagersInfo>
      <provideInfoForInstruction5>N</provideInfoForInstruction5>
    </coverPage>
    <signatureBlock>
      <name>Taku MURAKAWA</name>
      <title>General Manager</title>
      <phone>81-50-3780-4061</phone>
      <signature>/s/ Taku Murakawa</signature>
      <city>Chiyoda-ku</city>
      <stateOrCountry>M0</stateOrCountry>
      <signatureDate>08-01-2013</signatureDate>
    </signatureBlock>
    <summaryPage>
      <otherIncludedManagersCount>0</otherIncludedManagersCount>
      <tableEntryTotal>650</tableEntryTotal>
      <tableValueTotal>2842671</tableValueTotal>
      <isConfidentialOmitted>false</isConfidentialOmitted>
    </summaryPage>
  </formData>
</edgarSubmission>
