<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001771089</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000094845</issuerCik>
      <issuerName>LEVI STRAUSS &amp; CO</issuerName>
      <secFileNumber>001-06631</secFileNumber>
      <issuerAddress>
        <com:street1>1155 BATTERY ST</com:street1>
        <com:city>SAN FRANCISCO</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>94111</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>4155016000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Haas Margaret E.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
        <relationshipToIssuer>Member of immediate family of any of the foregoing</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>COMMON CLASS A</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>THE CHARLES SCHWAB CORPORATION</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>350000</noOfUnitsSold>
      <aggregateMarketValue>9600000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>98176901</noOfUnitsOutstanding>
      <approxSaleDate>05/27/2026</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON CL A</securitiesClassTitle>
      <acquiredDate>02/14/2007</acquiredDate>
      <natureOfAcquisitionTransaction>OTHER</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>350000</amountOfSecuritiesAcquired>
      <paymentDate>02/14/2007</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>FULL ACCOUNT TITLE: MARGARET E HAAS FUND</remarks>
    <noticeSignature>
      <noticeDate>05/27/2026</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>04/15/2026</planAdoptionDate>
      </planAdoptionDates>
      <signature>MARGARET E HAAS</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
