Exhibit 99
LEVI                  1155 Battery Street, San Francisco, CA 94111
STRAUSS
   & Co.
NEWS

                                                Investor Contact: Eileen VanEss
For Immediate Release                                             (415) 501-2477
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                                                Media Contact:   Jeff Beckman
                                                                  (415) 501-1698

         Adverse Market Conditions Prompt Levi Strauss & Co. to Postpone
                        Private Placement of Senior Notes

SAN FRANCISCO  (October 24, 2000) - Levi Strauss & Co. today  announced that due
to adverse market conditions,  which have significantly worsened in the past two
weeks,  it has postponed its  previously  announced  offering of $350 million of
senior  notes due 2007.  The  company  had  anticipated  that this  offering  to
qualified institutional buyers pursuant to Rule 144A under the Securities Act of
1933, as amended, would close in late October.


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