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SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)
3 Months Ended 12 Months Ended
Dec. 31, 2012
Sep. 30, 2012
Jun. 30, 2012
Mar. 31, 2012
Dec. 31, 2011
Sep. 30, 2011
Jun. 30, 2011
Mar. 31, 2011
Dec. 31, 2010
Sep. 30, 2010
Jun. 30, 2010
Mar. 31, 2010
Dec. 31, 2012
Businesssegments
Dec. 31, 2011
Dec. 31, 2010
Basis of Presentation/Basis of Consolidation [Abstract]                              
General maximum amount of investment risk                         $ 100    
Receivables [Abstract]                              
Revenue percentage from capitated managed dental care contracts (in hundredths)                         10.10% 11.00% 11.40%
Accounts Receivable and Notes [Abstract]                              
Number of days before accounts are delinquent                         P120D    
APR interest rate charged on balances over 60 days old (in hundredths)                         18.00%    
Number of days before interest is charged                         60 days    
Minimum amount for account over 120 days to be written off                         50    
Number of days before accounts over minimum are written off                         120 days    
Notes receivable interest rate (in hundredths)                         6.00%    
PROPERTY AND EQUIPMENT [Abstract]                              
Useful life of property and equipment                         5 years    
Depreciation expense                         2,097,837 1,729,669 1,693,416
INTANGIBLE ASSETS [Abstract]                              
Life of the management agreement                         40 years    
Amortization period for contract                         25 years    
Amortization expense                         902,437 898,505 900,354
Contingent Liabilities [Abstract]                              
Number of years until the contingent liability becomes payable                         4 years    
Number of trailing months of operating cash flow used to determine contingent liability                         12 months    
Term of contingent liablility                         10 years    
Earnings Per Share [Abstract]                              
Net income (26,843) 383,147 142,166 308,794 489,733 374,045 365,425 386,124 206,544 485,523 216,796 534,356 807,264 1,615,327 1,443,219
Weighted average shares - basic (in shares)                         1,839,149 1,853,307 1,857,084
Effect of dilutive stock options (in shares)                         9,565 56,453 58,064
Weighted average shares - diluted (in shares)                         1,848,714 1,909,760 1,915,148
Per share amount - basic (in dollars per share)                         $ 0.44 $ 0.87 $ 0.78
Per share amount - effect of dilutive stock options (in dollars per share)                           $ (0.02) $ (0.03)
Per share amount - Diluted EPS (in dollars per share) $ (0.01) $ 0.21 $ 0.08 $ 0.17 $ 0.26 $ 0.20 $ 0.19 $ 0.20 $ 0.10 $ 0.26 $ 0.11 $ 0.28 $ 0.44 $ 0.85 $ 0.75
Antidilutive securities excluded from computation of earnings per share (in shares)                         413,100 313,500 230,964
Statement of Other Comprehensive Income [Abstract]                              
Other comprehensive income/(loss)                         0 5,150 17,002
Segment Reporting [Abstract]                              
Number of operating segments                         1    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                              
Stock based compensation expense                         600,936 335,076 835,736
Stock Options [Member]
                             
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                              
Stock based compensation expense                         600,936 335,076 586,000
Restricted Stock Units (RSUs) [Member]
                             
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                              
Stock based compensation expense                         $ 0 $ 0 $ 250,000