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REVENUE FROM CONTRACTS WITH CUSTOMERS
9 Months Ended
Dec. 31, 2020
Revenue from Contract with Customer [Abstract]  
REVENUE FROM CONTRACTS WITH CUSTOMERS REVENUE FROM CONTRACTS WITH CUSTOMERS
Disaggregation of revenue
Service and other revenue
Service and other revenue is primarily comprised of revenue from game related services, virtual currency transactions, and in-game purchases which are recognized over an estimated service period.
Product revenue
Product revenue is primarily comprised of the portion of revenue from software products that is recognized when the customer takes control of the product (i.e., upon delivery of the software product).
Net revenue by product revenue and service and other was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2020201920202019
Net revenue recognized:
Service and other$578,830 $481,301 $1,662,456 $1,327,433 
Product282,059 448,828 870,885 1,000,996 
Total net revenue$860,889 $930,129 $2,533,341 $2,328,429 
Recurrent consumer spending revenue
Recurrent consumer spending revenue is generated from ongoing consumer engagement and includes revenue from virtual currency, add-on content, and in-game purchases.

Full game and other revenue
Full game and other revenue primarily includes the initial sale of full game software products, which may include offline and/or significant game related services.
Net revenue by full game and other revenue and recurrent consumer spending was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2020201920202019
Net revenue recognized:
Recurrent consumer spending$533,475 $340,496 $1,508,604 $973,822 
Full game and other327,414 589,633 1,024,737 1,354,607 
Total net revenue$860,889 $930,129 $2,533,341 $2,328,429 

Geography
We attribute net revenue to geographic regions based on software product destination. Net revenue by geographic region was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2020201920202019
Net revenue recognized:
United States$528,324 $536,841 $1,502,397 $1,361,981 
International332,565 393,288 1,030,944 966,448 
Total net revenue$860,889 $930,129 $2,533,341 $2,328,429 

Platform
Net revenue by platform was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2020201920202019
Net revenue recognized:
Console$656,079 $679,799 $1,909,033 $1,766,431 
PC and other204,810 250,330 624,308 561,998 
Total net revenue$860,889 $930,129 $2,533,341 $2,328,429 
Distribution channel

Our products are delivered through digital online services (digital download, online platforms, and cloud streaming) and physical retail and other. Net revenue by distribution channel was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2020201920202019
Net revenue recognized:
Digital online$728,510 $700,321 $2,166,035 $1,743,876 
Physical retail and other132,379 229,808 367,306 584,553 
Total net revenue$860,889 $930,129 $2,533,341 $2,328,429 

Deferred Revenue
We record deferred revenue when payments are due or received in advance of the fulfillment of our associated performance obligations. Deferred revenue, including current and non-current balances as of December 31, 2020 and March 31, 2020 were $1,023,289 and $806,123, respectively. For the three months ended December 31, 2020, the additions to our deferred revenue balance were due primarily to cash payments received or due in advance of satisfying our performance obligations, while the reductions to our deferred revenue balance were due primarily to the recognition of revenue upon fulfillment of our performance obligations, both of which were in the ordinary course of business.
During the three months ended December 31, 2020 and 2019, $109,713 and $193,468, respectively, of revenue was recognized that was included in the deferred revenue balance at the beginning of the respective period. During the nine months ended December 31, 2020 and 2019, $722,658 and $758,301, respectively, of revenue was recognized that was included in the deferred revenue balance at the beginning of the respective period. As of December 31, 2020, the aggregate amount of contract revenue allocated to unsatisfied performance obligations is $1,134,398, which includes our deferred revenue balances and amounts to be invoiced and recognized in future periods. We expect to recognize approximately $1,011,585 of this balance as revenue over the next 12 months, and the remainder thereafter. This balance does not include an estimate for variable consideration arising from sales-based royalty license revenue in excess of the contractual minimum guarantee.
As of December 31, 2020 and March 31, 2020, our contract asset balances were $105,460 and $81,625, respectively, which are recorded within Prepaid expenses and other in our Condensed Consolidated Balance Sheets.