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REVENUE FROM CONTRACTS WITH CUSTOMERS
3 Months Ended
Jun. 30, 2020
Revenue from Contract with Customer [Abstract]  
REVENUE FROM CONTRACTS WITH CUSTOMERS REVENUE FROM CONTRACTS WITH CUSTOMERS
Disaggregation of revenue
Product revenue
Product revenue is primarily comprised of the portion of revenue from software products that is recognized when the customer takes control of the product (i.e., upon delivery of the software product).
Service and other revenue
Service and other revenue is primarily comprised of revenue from game related services, virtual currency transactions, and in-game purchases which are recognized over an estimated service period.
Net revenue by product revenue and service and other was as follows:
Three Months Ended June 30,
20202019
Net revenue recognized:
Service and other532,050  424,385  
Product299,260  116,074  
Total net revenue$831,310  $540,459  
Full game and other revenue
Full game and other revenue primarily includes the initial sale of full game software products, which may include offline and/or significant game related services.
Recurrent consumer spending revenue
Recurrent consumer spending revenue is generated from ongoing consumer engagement and includes revenue from virtual currency, add-on content, and in-game purchases.

Net revenue by full game and other revenue and recurrent consumer spending was as follows:
Three Months Ended June 30,
20202019
Net revenue recognized:
Recurrent consumer spending479,405  314,858  
Full game and other351,905  225,601  
Total net revenue$831,310  $540,459  

Geography
We attribute net revenue to geographic regions based on software product destination. Net revenue by geographic region was as follows:
Three Months Ended June 30,
20202019
Net revenue recognized:
United States$470,490  $330,479  
International360,820  209,980  
Total net revenue$831,310  $540,459  

Platform
Net revenue by platform was as follows:
Three Months Ended June 30,
20202019
Net revenue recognized:
Console$611,685  $434,814  
PC and other219,625  105,645  
Total net revenue$831,310  $540,459  
Distribution channel

Our products are delivered through digital online services (digital download, online platforms, and cloud streaming) and physical retail and other. Net revenue by distribution channel was as follows:
Three Months Ended June 30,
20202019
Net revenue recognized:
Digital online$726,226  $427,781  
Physical retail and other105,084  112,678  
Total net revenue$831,310  $540,459  

Deferred Revenue
We record deferred revenue when payments are due or received in advance of the fulfillment of our associated performance obligations. Deferred revenue, including current and non-current balances as of June 30, 2020 and March 31, 2020 were $960,951 and $806,123, respectively. For the three months ended June 30, 2020, the additions to our deferred revenue balance were due primarily to cash payments received or due in advance of satisfying our performance obligations, while the reductions to our deferred revenue balance were due primarily to the recognition of revenue upon fulfillment of our performance obligations, both of which were in the ordinary course of business.
During the three months ended June 30, 2020 and 2019, $371,213 and $330,421, respectively, of revenue was recognized that was included in the deferred revenue balance at the beginning of the respective period. As of June 30, 2020, the aggregate amount of contract revenue allocated to unsatisfied performance obligations is $1,070,511, which includes our deferred revenue balances and amounts to be invoiced and recognized in future periods. We expect to recognize approximately $980,660 of this balance as revenue over the next 12 months, and the remainder thereafter. This balance does not include an estimate for variable consideration arising from sales-based royalty license revenue in excess of the contractual minimum guarantee.
As of June 30, 2020 and March 31, 2020, our contract asset balances were $92,733 and $81,625, respectively, which are recorded within Prepaid expenses and other in our Condensed Consolidated Balance Sheets.