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REVENUE FROM CONTRACTS WITH CUSTOMERS
9 Months Ended
Dec. 31, 2019
Revenue from Contract with Customer [Abstract]  
REVENUE FROM CONTRACTS WITH CUSTOMERS REVENUE FROM CONTRACTS WITH CUSTOMERS
Disaggregation of revenue
Product revenue
Product revenue is primarily comprised of the portion of revenue from software products that is recognized when the customer takes control of the product (i.e. upon delivery of the software product).
Service and other revenue
Service and other revenue is primarily comprised of revenue from game related services, virtual currency transactions, and in-game purchases which are recognized over an estimated service period.
Net revenue by product revenue and service and other was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2019201820192018
Net revenue recognized:
Service and other481,301  311,282  1,327,433  933,663  
Product448,828  937,456  1,000,996  1,195,724  
Total net revenue$930,129  $1,248,738  $2,328,429  $2,129,387  

Full game and other revenue
Full game and other revenue primarily includes the initial sale of full game software products, which may include offline and/or significant game related services.
Recurrent consumer spending revenue
Recurrent consumer spending revenue is generated from ongoing consumer engagement and includes revenue from virtual currency, add-on content, and in-game purchases.

Net revenue by full game and other revenue and recurrent consumer spending was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2019201820192018
Net revenue recognized:
Full game and other589,633  952,182  1,354,607  1,351,202  
Recurrent consumer spending340,496  296,556  973,822  778,185  
Total net revenue$930,129  $1,248,738  $2,328,429  $2,129,387  
Geography
We attribute net revenue to geographic regions based on software product destination. Net revenue by geographic region was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2019201820192018
Net revenue recognized:
United States$536,841  $651,568  $1,361,981  $1,152,285  
International393,288  597,170  966,448  977,102  
Total net revenue$930,129  $1,248,738  $2,328,429  $2,129,387  

Platform
Net revenue by platform was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2019201820192018
Net revenue recognized:
Console$679,799  $1,144,459  $1,766,431  $1,811,429  
PC and other250,330  104,279  561,998  317,958  
Total net revenue$930,129  $1,248,738  $2,328,429  $2,129,387  

Distribution channel

Our products are delivered through digital online services (digital download, online platforms, and cloud streaming) and physical retail and other. Net revenue by distribution channel was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2019201820192018
Net revenue recognized:
Digital online$700,321  $594,722  $1,743,876  $1,268,140  
Physical retail and other229,808  654,016  584,553  861,247  
Total net revenue$930,129  $1,248,738  $2,328,429  $2,129,387  

Deferred Revenue
We record deferred revenue when payments are due or received in advance of the fulfillment of our associated performance obligations. Deferred revenue, including current and non-current balances as of December 31, 2019 and March 31, 2019 were $874,776 and $864,360, respectively. For the nine months ended December 31, 2019, the additions to our deferred revenue balance were due primarily to cash payments received or due in advance of satisfying our performance obligations, while the reductions to our deferred revenue balance were due primarily to the recognition of revenue upon fulfillment of our performance obligations, both of which were in the ordinary course of business.
During the three months ended December 31, 2019 and 2018, $193,468 and $80,471, respectively, of revenue was recognized that was included in the deferred revenue balance at the beginning of the respective period. During the nine months ended December 31, 2019 and 2018, $758,301 and $504,600, respectively, of revenue was recognized that was included in the deferred revenue balance at the beginning of the period. As of December 31, 2019, the aggregate amount of contract revenue allocated to unsatisfied performance obligations is $967,609, which includes our deferred revenue balances and amounts to be invoiced and recognized in future periods. We expect to recognize approximately $872,647 of this balance as revenue over the next 12 months, and the remainder thereafter. This balance does not include an estimate for variable consideration arising from sales-based royalty license revenue in excess of the contractual minimum guarantee.
As of December 31, 2019 and March 31, 2019, our contract asset balances were $74,412 and $57,643, respectively, which are recorded within Prepaid expenses and other in our Condensed Consolidated Balance Sheets.