SEGMENT AND GEOGRAPHIC INFORMATION

12 Months Ended

Mar. 31, 2017

Segment Reporting [Abstract]

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

We are a publisher of interactive software games designed for console systems and personal computers, including smart phones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. Our business consists principally of our Rockstar Games and 2K labels, which represent a single operating segment, the "publishing segment". Our operations involve similar products and customers worldwide. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed by third parties. Our publishing segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker ("CODM"), to evaluate performance and allocate resources. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance.

We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Fiscal Year Ended March 31,
Net revenue by geographic region:	2017		2016		2015
United States	$	999,128	$	742,963	$	623,080
Europe	515,696		449,577		322,645
Asia Pacific	157,183		120,629		69,923
Canada and Latin America	107,741		100,529		67,290
Total net revenue	$	1,779,748	$	1,413,698	$	1,082,938

Net revenue by product platform was as follows:

	Fiscal Year Ended March 31,
Net revenue by product platform:	2017		2016		2015
Console	$	1,440,724	$	1,167,623	$	881,516
PC and other	339,024		246,075		201,422
Total net revenue	$	1,779,748	$	1,413,698	$	1,082,938

Our products are delivered through digital online services (digital download, online platforms and cloud streaming) and physical retail. Net revenue by distribution channel was as follows:

	Fiscal Year Ended March 31,
Net revenue by distribution channel:	2017		2016		2015
Digital online	$	921,734	$	697,658	$	455,299
Physical retail and other	858,014		716,040		627,639
Total net revenue	$	1,779,748	$	1,413,698	$	1,082,938