SEGMENT AND GEOGRAPHIC INFORMATION

6 Months Ended

Sep. 30, 2016

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

12. SEGMENT AND GEOGRAPHIC INFORMATION

        We are a publisher of interactive software games designed for console systems and personal computers, including smart phones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. Our business consists of our Rockstar Games and 2K labels, which represent a single operating segment, the "publishing segment." Our operations involve similar products and customers worldwide. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties. Our operating segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker ("CODM"), to evaluate performance and allocate resources. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform, to make operational decisions and assess financial performance.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by geographic region:	2016		2015		2016		2015
United States	$	252,483	$	185,102	$	445,584	$	328,540
Europe		107,296		119,510		180,815		219,733
Asia Pacific		35,622		20,178		64,380		40,484
Canada and Latin America		24,766		22,184		40,940		33,514
Total net revenue	$	420,167	$	346,974	$	731,719	$	622,271

        Net revenue by product platform was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by product platform:	2016		2015		2016		2015
Console	$	353,038	$	301,029	$	607,064	$	523,603
PC and other		67,129		45,945		124,655		98,668
Total net revenue	$	420,167	$	346,974	$	731,719	$	622,271

        Our products are delivered through physical retail and digital online services (digital download, online platforms and cloud streaming). Net revenue by distribution channel was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by distribution channel:	2016		2015		2016		2015
Digital online	$	230,759	$	202,426	$	402,837	$	356,411
Physical retail and other		189,408		144,548		328,882		265,860
Total net revenue	$	420,167	$	346,974	$	731,719	$	622,271