SEGMENT AND GEOGRAPHIC INFORMATION

6 Months Ended

Sep. 30, 2015

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

12. SEGMENT AND GEOGRAPHIC INFORMATION

        Our operating segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker ("CODM") to evaluate performance. Our operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. We have one operating segment where we are a publisher of interactive software games designed for console systems and personal computers, including smart phones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. Our business consists of our Rockstar Games and 2K labels which combined represent a single operating segment, the "publishing segment". Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by geographic region:	2015		2014		2015		2014
United States	$	185,102	$	59,322	$	328,540	$	124,166
Europe		119,510		44,145		219,733		88,143
Asia Pacific		20,178		9,064		40,484		19,024
Canada and Latin America		22,184		13,746		33,514		20,369
Total net revenue	$	346,974	$	126,277	$	622,271	$	251,702

        Net revenue by product platform was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by product platform:	2015		2014		2015		2014
Console	$	301,029	$	93,684	$	523,603	$	177,454
PC and other		45,945		32,593		98,668		74,248
Total net revenue	$	346,974	$	126,277	$	622,271	$	251,702

        Our products are delivered through digital online services (digital download, online platforms and cloud streaming) and physical retail. Net revenue by distribution channel was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by distribution channel:	2015		2014		2015		2014
Digital online	$	202,426	$	80,646	$	356,411	$	160,847
Physical retail and other		144,548		45,631		265,860		90,855
Total net revenue	$	346,974	$	126,277	$	622,271	$	251,702