SEGMENT AND GEOGRAPHIC INFORMATION

6 Months Ended

Sep. 30, 2013

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

11. SEGMENT AND GEOGRAPHIC INFORMATION

        We operate in one reportable segment in which we are a publisher of interactive software games designed for console systems, handheld gaming systems and personal computers, including smart phones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. Our reporting segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our chief operating decision maker ("CODM") to evaluate performance. The Company's operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. Our business consists of our Rockstar Games and 2K labels which have been aggregated into a single reportable segment (the "publishing segment") based upon their similar economic characteristics, products and distribution methods. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by geographic region:	2013		2012		2013		2012
United States	$	78,099	$	153,187	$	163,258	$	259,087
Europe		52,274		73,318		92,831		155,812
Asia Pacific		9,237		23,445		20,095		39,464
Canada and Latin America		9,214		23,134		15,307		44,860
Total net revenue	$	148,824	$	273,084	$	291,491	$	499,223

        Net revenue by product platform was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by product platform:	2013		2012		2013		2012
Console	$	88,465	$	213,966	$	192,071	$	404,072
PC and other		58,133		54,673		93,605		86,586
Handheld		2,226		4,445		5,815		8,565
Total net revenue	$	148,824	$	273,084	$	291,491	$	499,223

        Our products are delivered through physical retail and digital online services (digital download, online platforms and cloud streaming). Net revenue by distribution channel was as follows:

	Three Months Ended September 30,				Six Months Ended September 30,
Net revenue by distribution channel:	2013		2012		2013		2012
Digital online	$	89,454	$	55,498	$	162,309	$	88,157
Physical retail and other		59,370		217,586		129,182		411,066
Total net revenue	$	148,824	$	273,084	$	291,491	$	499,223