SEGMENT AND GEOGRAPHIC INFORMATION

3 Months Ended

Jun. 30, 2013

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

11. SEGMENT AND GEOGRAPHIC INFORMATION

        We operate in one reportable segment in which we are a publisher of interactive software games designed for console systems, handheld gaming systems and personal computers, including smart phones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. Our reporting segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our chief operating decision maker ("CODM") to evaluate performance. The Company's operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. Our business consists of our Rockstar Games and 2K labels which have been aggregated into a single reportable segment (the "publishing segment") based upon their similar economic characteristics, products and distribution methods. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended June 30,
Net revenue by geographic region:	2013		2012
United States	$	85,159	$	105,900
Europe		40,557		82,494
Asia Pacific		10,858		16,019
Canada and Latin America		6,093		21,726
Total net revenue	$	142,667	$	226,139

        Net revenue by product platform was as follows:

	Three Months Ended June 30,
Net revenue by product platform:	2013		2012
Console	$	103,606	$	190,106
PC and other		35,472		31,913
Handheld		3,589		4,120
Total net revenue	$	142,667	$	226,139

        Our products are delivered through physical retail and digital online services (digital download, online platforms and cloud streaming). Net revenue by distribution channel was as follows:

	Three Months Ended June 30,
Net revenue by distribution channel:	2013		2012
Digital online	$	72,856	$	32,659
Physical retail and other		69,811		193,480
Total net revenue	$	142,667	$	226,139