SEGMENT AND GEOGRAPHIC INFORMATION

9 Months Ended

Dec. 31, 2012

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

10. SEGMENT AND GEOGRAPHIC INFORMATION

        We operate in one reportable segment in which we are a publisher of interactive software games designed for console systems, handheld gaming systems and personal computers, including smart phones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. Our reporting segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our chief operating decision maker ("CODM") to evaluate performance. The Company's operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. Our business consists of our Rockstar Games and 2K labels which have been aggregated into a single reportable segment (the "publishing segment") based upon their similar economic characteristics, products and distribution methods. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended December 31,				Nine Months Ended December 31,
Net revenue by geographic region:	2012		2011		2012		2011
United States	$	271,555	$	153,768	$	530,642	$	354,547
Europe		87,788		50,391		243,600		212,114
Canada and Latin America		26,018		13,985		70,878		53,880
Asia Pacific		30,412		18,181		69,876		57,198
Total net revenue	$	415,773	$	236,325	$	914,996	$	677,739

        Net revenue by product platform was as follows:

	Three Months Ended December 31,				Nine Months Ended December 31,
Net revenue by product platform:	2012		2011		2012		2011
Microsoft Xbox 360	$	178,527	$	91,190	$	402,031	$	296,519
Sony PlayStation 3		140,377		91,147		315,315		259,787
PC and other		73,559		26,773		160,145		69,010
Nintendo Wii		8,769		10,167		11,394		15,729
Sony PSP		4,560		6,555		9,967		13,528
Nintendo DS		5,263		6,459		8,421		13,187
Sony PlayStation 2		4,718		4,034		7,723		9,979
Total net revenue	$	415,773	$	236,325	$	914,996	$	677,739