SEGMENT AND GEOGRAPHIC INFORMATION

3 Months Ended

Jun. 30, 2012

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

10. SEGMENT AND GEOGRAPHIC INFORMATION

        We operate in one reportable segment in which we are a publisher of interactive software games designed for console systems, handheld gaming systems and personal computers, including smart phones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. Our reporting segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our chief operating decision maker ("CODM") to evaluate performance. The Company's operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. Our business consists of our Rockstar Games and 2K labels which have been aggregated into a single reportable segment (the "publishing segment") based upon their similar economic characteristics, products and distribution methods. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended June 30,
Net revenue by geographic region:	2012		2011
United States	$	105,900	$	152,042
Europe		82,494		127,996
Canada and Latin America		21,726		29,714
Asia Pacific		16,019		24,628
Total net revenue	$	226,139	$	334,380

        Net revenue by product platform was as follows:

	Three Months Ended June 30,
Net revenue by product platform:	2012		2011
Microsoft Xbox 360	$	96,060	$	163,863
Sony PlayStation 3		91,296		136,268
PC and other		31,913		25,035
Sony PSP		2,640		2,655
Nintendo Wii		1,572		1,433
Nintendo DS		1,480		2,543
Sony PlayStation 2		1,178		2,583
Total net revenue	$	226,139	$	334,380