SEGMENT AND GEOGRAPHIC INFORMATION

9 Months Ended

Dec. 31, 2011

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

12. SEGMENT AND GEOGRAPHIC INFORMATION

        We operate in one reportable segment in which we are a publisher of interactive software games designed for console systems, handheld gaming systems and personal computers, including smart phones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. Our reporting segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our chief operating decision maker ("CODM") to evaluate performance. The Company's operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. Our business consists of our Rockstar Games and 2K labels which have been aggregated into a single reportable segment (the "publishing segment") based upon their similar economic characteristics, products and distribution methods. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended December 31,				Nine Months Ended December 31,
Net revenue by geographic region:	2011		2010		2011		2010
United States	$	153,768	$	205,642	$	354,547	$	498,949
Canada		9,113		16,258		38,194		48,696
North America		162,881		221,900		392,741		547,645
Rest of Europe		42,766		57,882		151,703		230,340
United Kingdom		7,625		21,039		60,411		90,871
Asia Pacific and other		23,053		33,438		72,884		85,765
Total net revenue	$	236,325	$	334,259	$	677,739	$	954,621

        Net revenue by product platform was as follows:

	Three Months Ended December 31,				Nine Months Ended December 31,
Net revenue by product platform:	2011		2010		2011		2010
Microsoft Xbox 360	$	91,190	$	126,190	$	296,519	$	371,496
Sony PlayStation 3		91,147		124,467		259,787		384,510
PC		20,379		29,156		59,970		93,578
Nintendo Wii		10,167		25,517		15,729		43,838
Sony PSP		6,555		7,779		13,528		16,393
Nintendo DS		6,459		11,847		13,187		25,260
Sony PlayStation 2		4,034		8,326		9,979		16,315
Other		6,394		977		9,040		3,231
Total net revenue	$	236,325	$	334,259	$	677,739	$	954,621