SEGMENT AND GEOGRAPHIC INFORMATION

3 Months Ended

Jun. 30, 2011

SEGMENT AND GEOGRAPHIC INFORMATION

SEGMENT AND GEOGRAPHIC INFORMATION

12. SEGMENT AND GEOGRAPHIC INFORMATION

        We operate in one reportable segment in which we are a publisher of interactive software games designed for video game consoles, personal computers, handheld devices and digital distribution. Our reporting segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our chief operating decision maker ("CODM") to evaluate performance. The Company's operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. Our business consists of our Rockstar Games and 2K labels which have been aggregated into a single reportable segment (the "publishing segment") based upon their similar economic characteristics, products and distribution methods. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

        We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Three Months Ended June 30,
Net revenue by geographic region:	2011		2010
United States	$	160,037	$	192,780
Canada		21,719		18,578
North America		181,756		211,358
Continental Europe		86,013		90,045
United Kingdom		41,983		48,077
Asia Pacific and other		24,628		25,910
Total net revenue	$	334,380	$	375,390

        Net revenue by product platform was as follows:

	Three Months Ended June 30,
Net revenue by product platform:	2011		2010
Microsoft Xbox 360	$	163,863	$	166,896
Sony PlayStation 3		136,268		172,609
PC		24,227		16,474
Sony PSP		2,655		3,775
Sony PlayStation 2		2,583		3,695
Nintendo DS		2,543		5,175
Nintendo Wii		1,433		5,780
Other		808		986
Total net revenue	$	334,380	$	375,390