SEGMENT AND GEOGRAPHIC INFORMATION

12 Months Ended

Mar. 31, 2011

17. SEGMENT AND GEOGRAPHIC INFORMATION

We are a publisher of interactive software games designed for video game consoles, personal computers, handheld devices and digital distribution.

Our reporting segment is based upon our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Executive Officer, our chief operating decision maker ("CODM") to evaluate performance. The Company's operations involve similar products and customers worldwide. We are centrally managed and the CODM primarily uses consolidated financial information supplemented by sales information by product category, major product title and platform to make operational decisions and assess financial performance. Our business consists of our Rockstar Games and 2K labels which have been aggregated into a single reportable segment (the "publishing segment") based upon their similar economic characteristics, products and distribution methods. Revenue earned from our publishing segment is primarily derived from the sale of internally developed software titles and software titles developed on our behalf by third-parties.

Prior to the sale of the assets of our Jack of all Games third-party distribution business, which closed in February 2010 (see Note 2), we managed our business primarily based on our publishing and distribution businesses. Accordingly, after the sale of the assets of our distribution business, the Company operates as a single reporting segment. As a result, the financial results of our distribution business have been classified as discontinued operations in our Consolidated Statements of Operations for all of the periods presented. The assets and liabilities of this business are reflected as assets and liabilities of discontinued operations in the Consolidated Balance Sheets for all periods presented.

We attribute net revenue to geographic regions based on product destination. Net revenue by geographic region was as follows:

	Fiscal Year Ended March 31,				Five Months Ended March 31,		Fiscal Year Ended October 31,

Net revenue by geographic region:	2011		2010		2010		2009		2008
			(Unaudited)
United States	$	635,414	$	463,032	$	236,792	$	405,142	$	626,121
Canada		55,793		47,840		26,415		34,535		69,383

North America		691,207		510,872		263,207		439,677		695,504
Continental Europe		221,567		135,198		37,021		154,101		296,030
United Kingdom		142,450		72,107		40,529		64,094		163,498
Asia Pacific and other		81,652		44,764		18,474		43,185		76,074

Total net revenue	$	1,136,876	$	762,941	$	359,231	$	701,057	$	1,231,106

Net revenue by product platform was as follows:

	Fiscal Year Ended March 31,				Five Months Ended March 31,		Fiscal Year Ended October 31,

Net revenue by product platform:	2011		2010		2010		2009		2008
			(Unaudited)
Microsoft Xbox 360	$	454,362	$	350,754	$	163,826	$	283,094	$	487,013
Sony PlayStation 3		442,115		159,097		87,019		113,117		413,131
Nintendo Wii		57,148		61,774		30,672		76,543		112,047
PC		105,846		66,652		30,916		78,936		41,085
Sony PSP		21,676		46,240		15,644		51,716		55,406
Sony PlayStation 2		20,329		41,870		16,016		48,898		94,388
Nintendo DS		30,735		32,392		12,935		45,823		22,748
Other		4,665		4,162		2,203		2,930		5,288

Total net revenue	$	1,136,876	$	762,941	$	359,231	$	701,057	$	1,231,106