SEGMENT REPORTING (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Segment Reporting Information [Line Items]
Net sales	$ 1,315.9	$ 1,274.3	$ 1,166.1
Cost of sales	863.9	838.5	744.9
Net advertising expenses	90.6	79.8	72.0
Depreciation and amortization	7.6	6.4	3.9
Operating income	80.5	96.5	105.2
Provision for income taxes	19.1	24.5	25.7
Net income from continuing operations	60.7	70.7	78.1
Reportable Segment
Segment Reporting Information [Line Items]
Net sales	1,315.9	1,274.3	1,166.1
Cost of sales	863.9	838.5	744.9
Net advertising expenses	90.6	79.8	72.0
Depreciation and amortization	7.6	6.4	3.9
Other costs	273.3	253.1	240.1
Operating income	80.5	96.5	105.2
Interest and other expenses	0.7	1.3	1.4
Provision for income taxes	19.1	24.5	25.7
Net income from continuing operations	$ 60.7	$ 70.7	$ 78.1