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Segment Information
9 Months Ended
Sep. 30, 2011
Segment Information [Abstract] 
Segment Information
7.
Segment Information

Systemax is primarily a direct marketer of brand name and private label products. Our operations are organized into two reportable business segments – Technology Products and Industrial Products.

Our Technology Products segment sells computers, computer supplies and consumer electronics which are marketed in North America and Europe.  Most of these products are manufactured by other companies.  Some products are manufactured for us to our own design and marketed on a private label basis.

Our Industrial Products segment sells a wide array of industrial products and supplies which are marketed in North America. Most of these products are manufactured by other companies.  Some products are manufactured for us to our own design and marketed on a private label basis.

The Company’s chief operating decision-maker is the Company’s Chief Executive Officer.  The Company evaluates segment performance based on operating income, before net interest, foreign exchange gains and losses, reorganization and other charges, internal management fees and income taxes. Corporate costs not identified with the disclosed segments are grouped as “Corporate and other” below.

The chief operating decision-maker reviews assets and makes capital expenditure decisions for the Company on a consolidated basis only.  The accounting policies of the segments are the same as those of the Company.

The Company’s Industrial Products and Technology Products segments sell dissimilar products.  Industrial products are generally higher in price, lower in volume and higher in product margin.  Technology products are generally higher in volume, lower in price and lower in product margin.  This results in higher operating margin for the Industrial Products segment.  Each segment carries specifically identifiable selling, general and administrative expenses, with the selling, general and administrative expenses for the Industrial Products segment being higher as a percentage of sales than those of the Technology Products segment as a result of the Industrial Products segment having a longer selling cycle than the Technology Products segment.

Financial information relating to the Company’s operations by reportable segment was as follows (in thousands):

   
Three Months Ended
 
Nine Months Ended
 
   
September 30
 
September 30
 
   
2011
 
2010
 
2011
 
2010
 
Net sales:
                 
Technology Products
 
$
813,261
 
$
794,246
 
$
2,464,269
 
$
2,397,458
 
Industrial Products
 
86,978
 
67,821
 
236,578
 
184,601
 
Corporate and Other
 
941
 
638
 
2,422
 
1,758
 
Consolidated
 
$
901,180
 
$
862,705
 
$
2,703,269
 
$
2,583,817
 
                   
Operating income (loss):
                 
Technology Products
 
$
13,552
 
$
8,557
 
$
50,234
 
$
45,829
 
Industrial Products
 
10,202
 
7,915
 
26,019
 
17,639
 
Corporate and Other
 
(4,642
 )
(4,376
)
(16,688
 )
(14,867
)
Consolidated
 
$
19,112
 
$
12,096
 
$
 59,565
 
$
48,601
 

Financial information relating to the Company’s operations by geographic area was as follows (in thousands):

   
Three Months Ended
 
Nine Months Ended
 
   
September 30
 
September 30
 
   
2011
 
2010
 
2011
 
2010
 
Net sales:
                 
United States
 
$
580,522
 
$
564,887
 
$
1,717,160
 
$
1,666,070
 
United Kingdom
 
116,648
 
109,439
 
336,947
 
322,199
 
Other Europe
 
149,897
 
136,511
 
481,321
 
443,964
 
Other North America
 
54,113
 
51,868
 
167,841
 
151,584
 
Consolidated
 
$
901,180
 
$
862,705
 
$
2,703,269
 
$
2,583,817
 

 Revenues are attributed to countries based on the location of the selling subsidiary.


Financial information relating to the Company’s entity-wide product category sales was as follows (in thousands):

   
Three Months Ended
 
Nine Months Ended
 
   
September 30
 
September 30
 
   
2011
%
2010
%
2011
%
2010
%
Product Category:
                 
Computers
 
$
280,715
  31.1%
$
221,874
  25.7%
$
742,408
  27.5%
$
650,836
 25.2%
Computer accessories & software
 
247,546
  27.5%
237,867
  27.6%
769,131
  28.4%
719,217
  27.8%
Consumer electronics
 
166,953
  18.5%
189,030
  21.9%
543,359
  20.1%
573,730
  22.2%
Computer components
 
99,468
  11.0%
132,162
  15.3%
348,461
  12.9%
402,562
  15.6%
Industrial products
 
86,977
  9.7%
67,821
  7.9%
236,578
  8.8%
184,521
  7.2%
Other
 
19,521
  2.2%
13,951
  1.6%
63,332
  2.3%
52,951
  2.0%
Consolidated
 
$
901,180
  100.0%
$
862,705
  100.0%
$
2,703,269
  100.0%
$
2,583,817
  100.0%