Accrued Liabilities: (Details) (USD $)	Dec. 29, 2012	Dec. 31, 2011
Accrued Liabilities:
Accrued payroll and payroll taxes	$ 2,443,617	$ 1,015,434
Accrued royalties and commissions	868,066	1,004,419
Accrued advertising and promotion	1,767,159	2,122,023
Accrued berry purchase payments	1,123,378	4,294,877
Accrued other	2,212,387	1,095,189
Total accrued liabilities	$ 8,414,607	$ 9,531,942