Organization, Business and Summary of Significant Accounting Policies: (Details 5) (USD $)	12 Months Ended
Dec. 29, 2012	Dec. 31, 2011
Self-Insurance Reserves
Annual claims threshold per covered participant for stop loss coverage	$ 75,000
Aggregate claims threshold for stop loss coverage	1,500,000
Estimated unpaid claims included in accrued liabilities	400,000	300,000
Marketing Costs
Advertising costs included in selling, general and administration expenses	900,000	1,000,000
Costs and fees relating to execution of in-store product demonstrations	$ 1,900,000	$ 3,600,000
Stock options \| Minimum
Stock Options and Stock-Based Compensation
Requisite period of the award over which stock based compensation award expenses are recognized	1 year
Stock options \| Maximum
Stock Options and Stock-Based Compensation
Requisite period of the award over which stock based compensation award expenses are recognized	5 years
Restricted stock \| Minimum
Stock Options and Stock-Based Compensation
Requisite period of the award over which stock based compensation award expenses are recognized	1 year
Restricted stock \| Maximum
Stock Options and Stock-Based Compensation
Requisite period of the award over which stock based compensation award expenses are recognized	3 years

Represents the aggregate amount of claims to be paid, after which aggregate stop loss coverage will be provided.

No definition available.

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- Definition

Represents the amount of claims to be paid annually per covered participant, after which stop loss coverage commences.

+ References

No definition available.

+ Details

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- Definition

Represents the amount charged to costs and fees relating to execution of in-store product demonstrations.

+ References

No definition available.

+ Details

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-7

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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- Definition

Carrying amount of accrued known and estimated losses incurred as of the balance sheet date for which no insurance coverage exists, and for which a claim has been made or is probable of being asserted, typically arising from workmen's compensation-type of incidents and personal injury to nonemployees from accidents on the entity's property that are expected to be paid within one year (or the normal operating cycle, if longer).

+ References

No definition available.

+ Details

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- Definition

Period which an employee's right to exercise an award is no longer contingent on satisfaction of either a service condition, market condition or a performance condition, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (a)(1)

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901

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