Accrued Liabilities (Details) (USD $)	Sep. 29, 2012	Dec. 31, 2011
Accrued Liabilities
Accrued payroll and payroll taxes	$ 2,648,255	$ 1,015,434
Accrued royalties and commissions	1,299,915	1,004,419
Accrued advertising and promotion	2,344,095	2,122,023
Accrued berry purchase payments	3,014,279	4,294,877
Accrued other	1,961,488	1,095,189
Total accrued liabilities	$ 11,268,032	$ 9,531,942