8-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934


                                 March 18, 2003
                Date of Report (Date of earliest event reported)


                              POORE BROTHERS, INC.
             (Exact name of registrant as specified in its charter)


          DELAWARE                      1-14556                  86-0786101
(State or other jurisdiction     (Commission File Number)     (I.R.S. Employer
     of incorporation)                                       Identification No.)


                           3500 South La Cometa Drive
                             Goodyear, Arizona 85338
               (Address of principal executive offices) (zip code)

                                 (623) 932-6200
              (Registrant's telephone number, including area code)

ITEM 5. OTHER EVENTS

     On March 18, 2003, the Registrant  issued a press release  (attached hereto
as Exhibit 99.1 and which is  incorporated  by reference  herein) that announces
the introduction of CRUNCH TOONS(TM) brand salted snacks and provides additional
information regarding the Company's financial guidance for 2003 and beyond.

                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


Date: March 18, 2003                   POORE BROTHERS, INC.


                                       By: /s/ Thomas W. Freeze
                                           -------------------------------------
                                           Thomas W. Freeze
                                           Senior Vice President &
                                           Chief Financial Officer

                                  EXHIBIT INDEX

EXHIBIT NUMBER                     DESCRIPTION
- --------------                     -----------

    99.1               Press Release, dated March 18, 2003

EX-99.1

                                                                    EXHIBIT 99.1


CONTACTS:
Thomas W. Freeze, Sr. VP and CFO                 Philip Bourdillon/Eugene Heller
Poore Brothers, Inc.                             Silverman Heller Associates
623-932-6203                                     310-208-2550


                  POORE BROTHERS ANNOUNCES THE INTRODUCTION OF
                      CRUNCH TOONS(TM) BRAND SALTED SNACKS

     Goodyear,  Arizona (March 18, 2003) - Poore Brothers,  Inc. (Nasdaq:  SNAK)
today announced that the Company plans to introduce CRUNCH  TOONS(TM),  a highly
innovative new brand of salted snacks initially  featuring Warner Bros.  beloved
LOONEY  TUNES(TM)  characters,  including  Bugs Bunny,  Tweety and the Tasmanian
Devil, beginning this summer.

     "We are thrilled to announce the national introduction of our company-owned
brand, CRUNCH TOONS(TM), targeted to kids of all ages," commented Eric J. Kufel,
president and CEO. "This exciting new brand utilizes breakthrough  manufacturing
technology to produce high resolution, three-dimensional character-shaped snacks
with the taste and crunch of potato  chips.  The packaging is  entertaining  and
includes interactive  on-package  promotions that reflect the fun and irreverent
personalities of many of the most popular LOONEY TUNES(TM) characters."

     CRUNCH TOONS(TM) will be introduced into all key trade channels  throughout
the summer and fall of 2003, with initial shipments planned to commence in June.
The brand will be launched  initially with three products:  original flavor Bugs
Bunny shaped  snacks,  cheddar  cheese flavor Tweety  shaped  snacks,  and nacho
cheese flavor Tasmanian Devil shaped snacks. These products will be sold in five
channel-specific sizes, as well as three variety packs of single serving sizes.

     As  previously  announced,  the  Company  has teamed up with  Warner  Bros.
Consumer Products in a multi-year  licensing  agreement  granting Poore Brothers
exclusive  snack  category  brand  licensing and  promotional  rights for LOONEY
TUNES(TM)  characters.  As part of the  agreement,  Poore Brothers has also been
granted  exclusive  brand  licensing  and  promotional  rights for Warner  Bros.
Pictures'  upcoming  live-action  feature film,  "Looney Tunes: Back in Action,"
which is slated to hit movie theaters  November 14, 2003. The film stars Brendan
Fraser, Jenna Elfman, Joan Cusack, Heather Locklear and Steve Martin.

     Throughout 2003, there will be increasing  LOONEY TUNES(TM)  awareness as a
result  of  the  motion  picture  and  related   promotional  partner  marketing
activities. Poore Brothers plans to support the introduction of CRUNCH TOONS(TM)
with the most comprehensive advertising, consumer promotion and public relations
campaign in the Company's history.  In the second half of 2003, the Company will
launch  a  multi-million  dollar  national  television   advertising   campaign,
newspaper coupon program,  and public relations  activities,  as well as feature
on-pack promotions such as free LOONEY TUNES(TM) tattoos.

     "CRUNCH TOONS(TM) has been our most thorough brand and product  development
project to date. We have conducted  extensive market  research,  which generated
favorable  results  that led to our  aggressive  investment  stance on the brand
launch.  I am  pleased  to report  that  early  responses  from  major  national
retailers have been enthusiastic," continued Mr. Kufel.

     "Company  wide,  our goal in 2003 is to generate  $10-15 million in revenue
growth,  primarily in the second half of the year,"  commented Thomas W. Freeze,
senior vice  president  and CFO.  "Due to  approximately  $4 million in spending
during the year for product  development and other costs associated with our new
product launches,  including  fourth-quarter national television advertising and
consumer promotions, we expect to be marginally profitable for the year."

     "As we continue to build a diverse  portfolio of $20-$50  million  national
niche snack food  brands,  we remain  committed  to  achieving  our goal of $100
million in revenues in 2004," continued Mr. Freeze.  "Our goal is to sustain 20%
compound annual growth in revenues thereafter,  and to achieve this goal we plan
to launch at least two additional  new brands within the following  three years.
While profitability will fluctuate as we invest in new brand launches and expand
their  distribution,  our long-term goal is to improve our net income margins to
the 4-6% range in non-launch years."

ABOUT POORE BROTHERS, INC.
With  facilities  in Indiana  and  Arizona,  Poore  Brothers  is a marketer  and
manufacturer of "Intensely  Different"(TM) salted snack foods under a variety of
owned or licensed brand names, including CRUNCH TOONS(TM),  T.G.I.  FRIDAY'S(R),
TATO  SKINS(R),  POORE  BROTHERS(R),  BOB'S TEXAS  STYLE(R),  and BOULDER POTATO
COMPANY(R). Further information is available at http://www.poorebrothers.com.


STATEMENTS  CONTAINED IN THIS PRESS  RELEASE THAT ARE NOT  HISTORICAL  FACTS ARE
"FORWARD LOOKING"  STATEMENTS AS THAT TERM IS DEFINED IN THE PRIVATE  SECURITIES
LITIGATION  REFORM  ACT OF 1995.  BECAUSE  SUCH  STATEMENTS  INCLUDE  RISKS  AND
UNCERTAINTIES,  ACTUAL  RESULTS MAY DIFFER  MATERIALLY  FROM THOSE  EXPRESSED OR
IMPLIED  BY SUCH  FORWARD-LOOKING  STATEMENTS.  FACTORS  THAT MAY  CAUSE  ACTUAL
RESULTS TO DIFFER FROM THE  FORWARD-LOOKING  STATEMENTS  CONTAINED IN THIS PRESS
RELEASE AND THAT MAY AFFECT THE COMPANY'S PROSPECTS IN GENERAL INCLUDE,  BUT ARE
NOT LIMITED TO, THE POTENTIAL NEED FOR ADDITIONAL FINANCING, ACQUISITION-RELATED
RISKS, SIGNIFICANT COMPETITION,  CUSTOMER ACCEPTANCE OF NEW PRODUCTS, DEPENDENCE
UPON MAJOR CUSTOMERS,  GENERAL RISKS RELATED TO THE FOOD PRODUCTS INDUSTRY,  AND
SUCH OTHER FACTORS AS ARE DESCRIBED IN THE COMPANY'S FILINGS WITH THE SECURITIES
AND EXCHANGE COMMISSION.

                                      # # #

LOONEY  TUNES,  characters,  names and all  related  indicia are  trademarks  of
and(C)Warner Bros.
(s03)