EXHIBIT 23.2

                         CONSENT OF ARTHUR ANDERSEN LLP

As independent  public  accountants,  we hereby consent to the  incorporation by
reference in this  Registration  Statement of our report dated February 11, 2002
included in the Poore Brothers, Inc. Form 10-KSB for the year ended December 31,
2001 and to all references to our Firm included in this Registration Statement.

/s/ Arthur Andersen LLP

Phoenix, Arizona
April 23, 2002