EX-1 2 d495641dex1.htm EX-1 EX-1
1
Vote FOR the Agrium Nominees
to Reject JANA’s Trojan Horse Tactics to Break Up Your Company
Continue Agrium’s Highly Successful
Integrated Strategy
March 4, 2013
Exhibit 1


1


Forward-Looking Statements
2
Currency of Presentation
All dollar amounts in this presentation refer to U.S. dollars except where otherwise stated.
Forward-looking Statements Advisory
Certain statements and other information included in this presentation constitute “forward-looking information” or “financial outlook” within the meaning of applicable Canadian securities legislation or constitute “forward-looking statements” within
the meaning of applicable U.S. securities legislation (collectively, “forward-looking statements”). Forward-looking statements are typically identified by the words “believe”, “expect”, “estimate”, “would” and other similar expressions. All statements
in this presentation other than those relating to historical information or current conditions are forward-looking statements, including, but not limited to, statements as to management’s expectations, estimates and analysis with respect to: our
positive outlook and ability to continue achieving record results and significant and sustainable value; the composition of our Board of Directors and its ability to oversee Agrium’s integrated strategy and safeguard the interests of all Agrium
shareholders; JANA’s dissident nominees; the feasibility, value and impact of JANA’s ideas and strategies for Agrium, including, without limitation, with respect to the break-up of Agrium, and our belief that these ideas and strategies are not in
the best interests of Agrium and its shareholders, will destroy shareholder value and will imperil Agrium’s ability to manage its global operations; the impact of various multiples and assumptions on the value of our existing business and the
businesses of certain of our peers; the benefits, efficiencies and opportunities resulting from the integrated nature of our business; our estimate that separating Retail and Wholesale would reduce the company’s borrowing capacity, at our
existing credit ratings, by approximately $750 million; our estimate that if we were to run Retail on the same basis as UAP in 2007, it would destroy over $2.5 billion of shareholder value; the pending purchase of the former Viterra assets from
Glencore and the value to be derived there from including our expectation that the transaction will contribute approximately $100 million of EBITDA annually; our capital allocation priorities; our belief that we will continue to grow our dividend and
return excess capital to shareholders; our confidence in our ability to continue creating significant shareholder value through the diligent execution of ongoing continuous improvement initiatives; and our 2015 financial and operational targets,
including, without limitation, our targets for Retail EBITDA and return on capital employed. The purpose of the financial outlook included in this presentation is to assist readers in understanding our expected and targeted financial results and this
information may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on forward-looking statements which involve known and unknown material risks and uncertainties that may cause our actual results,
performance or achievements to be materially different from any future results, performance or achievements expressed or implied in such forward-looking statements.
The forward-looking statements included in this presentation are based on certain assumptions and analysis made by us in light of our experience and perception of historical trends, current conditions and expected future developments as well
as other factors we believe are appropriate in the circumstances. All of the forward-looking statements are qualified by the assumptions that are stated or inherent in such forward-looking statements. The key assumptions that have been made in
connection with such forward-looking statements include, among other things: assumptions with respect to Agrium’s acquisitions; that future business, regulatory and industry conditions will be within normal parameters, including with respect to
prices, margins, product availability and supplier agreements; the completion of projects on schedule, as planned and on budget; assumptions with respect to U.S. and global economic conditions; our ability to access our credit facilities or capital
markets for additional sources of financing; and the assumptions set forth under the heading “Key Assumptions and Risks in Respect of Forward-Looking Statements” on pages 82 to 83 of Agrium’s Management’s Discussion & Analysis for the
year ended December 31, 2012 (the “2012 MD&A”).
By their nature, forward-looking statements are subject to various risks and uncertainties which could cause Agrium’s anticipated results and experience to differ materially from the anticipated results or expectations expressed. The key risks and
uncertainties that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to: general economic, market and business conditions; weather conditions including impacts from regional
flooding and/or drought conditions; crop prices; the supply and demand and price levels for our major products; governmental and regulatory requirements and actions by governmental authorities, including changes in government policy,
government ownership requirements, changes in environmental, tax, anti-trust and other laws or regulations and the interpretation thereof, and political risks, including civil unrest, actions by armed groups or conflict, as well as counterparty and
sovereign risk; actions by competitors and others that include changes to industry capacity, utilization rates and product pricing; performance by customers, suppliers and counterparties to financial instruments; changes in the development plans
for our major capital expansion and improvement projects including the potential for higher costs, delays, issues with counterparties, risks associated with technology or inflationary pressure; fluctuations in foreign exchange and tax rates; a
deterioration in the state of the capital markets or a negative bias towards Agrium or its industry by market participants; gas prices and gas availability; operating risks associated with investment in foreign jurisdictions; reliability of performance of
existing capital assets; changes in margins and/or levels of supplier rebates; political risks associated with our interests in the Egyptian Misr Fertilizers Production Company S.A.E. nitrogen facility in Egypt, the Argentine Profertil nitrogen facilities
and other facilities; environmental, health, safety and security risks typical of those found throughout the agriculture, mining and chemical manufacturing sectors and fertilizer supply chain; risks related to our proposed business acquisitions
including risks related to our ability to close such acquisitions as anticipated and to integrate and achieve synergies from any assets we may acquire within the time or at the performance level expected; and the risks set forth in the 2012 MD&A
on pages 74 to 77 under the heading “Enterprise Risk Management — Key Business Risks” and pages 82 to 83 under the heading “Key Assumptions and Risks in Respect of Forward-Looking Statements”. Additional information and other risk
factors respecting the business and operations of Agrium as are detailed from time to time in Agrium reports filed with the Canadian securities regulators and the Securities and Exchange Commission in the United States.
Agrium disclaims any intention or obligation to update or revise any forward-looking statements in this presentation as a result of new information or future events, except as may be required under applicable U.S. federal securities laws or
applicable Canadian securities legislation.
IFRS Advisory
Historical financial information relating to Agrium for periods beginning on or after January 1, 2010 presented and discussed in this presentation is prepared in accordance with International Financial Reporting Standards (“IFRS”) as issued by
the International Accounting Standards Board. All financial information relating to Agrium for periods prior to 2010 is prepared in accordance with previous Canadian generally accepted accounting principles in place prior to the adoption of IFRS.
For more information about Agrium’s conversion to IFRS, please see note 30 of the Notes to the Consolidated Financial Statements as at and for the year ended December 31, 2011 available under Agrium’s profile on SEDAR at www.sedar.com
and on EDGAR at www.sec.gov.
Non-IFRS Financial Measures Advisory
We consider EBITDA to be a useful measure of performance because income tax jurisdictions and business units are not synonymous and we believe that allocation of income tax charges distorts the comparability of historical performance for
the different business units. Similarly, financing and related interest charges cannot be allocated to all business units on a basis that is meaningful for comparison with other companies.
EBITDA is not a recognized measure under IFRS and our method of calculation may not be comparable to that of other companies. Similarly, EBITDA should not be used as an alternative to net earnings from continuing operations as
determined in accordance with IFRS. Please refer to pages 50 to 51 of Agrium’s 2012 MD&A under the heading “Additional and Non-IFRS Financial Measures” for a reconciliation of EBITDA to consolidated net earnings from continuing
operations for 2012 and 2011 and to pages 68 of Agrium’s 2012 MD&A under the heading “Additional and Non-IFRS Financial Measures” for a reconciliation of EBITDA to consolidated net earnings from continuing operations for the three
months ended December 31, 2012. For years prior to this, please refer to the applicable annual report for the reconciliation of EBIT/EBITDA to net earnings. 


2


3
JANA’s Goal is to Break Up Agrium
“Agrium
should
promptly
separate
Retail
as
a
standalone
company”
JANA Presentation for Agrium Board, July 11, 2012
“We
also
continue
to
believe
that
a
separation
of
the
Retail
business
would
unlock
significant
long-term
value”
JANA Press Release, August 14, 2012
“There’s
tremendous
upside
to
be
created
by
splitting
them
up”
Barry Rosenstein –
Interview on CNBC, October 1, 2012
“Agrium
has
a
myriad
of
steps
it
can
take
today…purs[ue] a
separation
of
Retail
and
Wholesale”
JANA Presentation, October 1, 2012
“Well,
let…
let
me
make
it
first
of
all
clear.
I
mean,
we…
we’re
not
solely
talking
about
breaking
up
the
business”
Barry Rosenstein –
Interview on BNN, January 30, 2013


3
Victor J. Zaleschuk, Board Chair
(1)
:
This year’s election for the Board of Directors has become a choice between two competing visions
for Agrium’s future. One vision is endorsed by Agrium’s Board and management, and has the support
of an overwhelming majority of Agrium’s large institutional shareholders and the equity research
community
You are invested in a company that has delivered a 467% shareholder return since embarking on its
current
integrated
strategy
a
strategy
that
continues
to
create
record
results
and
significant and
sustainable value
The other vision is being promoted by a New York-based activist hedge fund called JANA Partners.
JANA wants Agrium to abandon its current strategy, break itself into three small pieces, and take other
actions that will destroy shareholder value. To further its flawed agenda, JANA has put forward its own
dissident slate of 5 director nominees
While our Board has evaluated Agrium’s corporate strategy and structure many times in the past, the
Board
has
taken
JANA’s
concerns
seriously.
JANA
first
contacted
Agrium
in
May
2012.
We
immediately engaged an independent financial advisor and independent legal counsel to advise the
independent directors of the Board.  After an in-depth, two-month review, the independent directors
concluded that JANA’s break-up plan and its other demands would destroy shareholder value and
were contrary to the best interests of the company and its shareholders. The Board has reviewed
each successive argument JANA has made and continues to be of the view that JANA’s demands
would destroy value and are not in the best interests of Agrium and its shareholders
Notes
1. From Message from the Chair, 2013 Agrium Proxy Circular


4
Protect the Value of Your Investment
Stop the break up of Agrium –
Vote FOR the Agrium nominees on the
WHITE
form of proxy today
Proxy
Cut-off
Proxies
must
be
returned
by
and
no
later
than
April 5,
2013 at 11 a.m. (Calgary time)


4


5
Agrium Shares Have Outperformed
Total Shareholder Return As of February 13, 2013
1.
Retail consolidation strategy initiated with announcement of acquisition of Royster-Clark on 11/8/2005
2.
Since 1/1/2009
3.
Basic Material Distribution Companies that were public as of 11/8/2005 and as of 1/1/2009 include Airgas, Beacon Roofing, and Reliance Steel and Aluminum
4.
Basic Material Distribution Companies that were public as of 1/26/2012 include Airgas, Beacon Roofing, Brenntag and Reliance Steel and Aluminum
5.
General
Industrial
Distribution
Companies
that
were
public
as
of
all
three
periods
in
the
above
charts
include
Applied
Industrial,
Genuine
Parts,
Grainger,
MSC
Industrial,
Tractor
Supply, Watsco, and WESCO
168
1,572
467
375
369
275
177
0
100
200
300
400
1,700
Since
Initiating
Retail
Strategy
(1)
Last Twelve Months
Rebound
From
Financial
Crisis
(2)
Source: Capital IQ
Basic Material Distribution Companies
General Industrial Distribution Companies
Fertilizer Peers
(%)
CF
Agrium
Potash
Corp
Mosaic
Yara
BM
Dist.
(3)
GI
Dist.
(5)
78
17
83
170
205
223
235
354
0
50
100
150
200
400
CF
Agrium
GI
Dist.
(5)
BM
Dist.
(3)
Yara
Potash
Corp
Mosaic
(%)
(%)
39
39
23
22
15
13
0
(4)
(10)
0
10
20
30
40
50
Agrium
BM
Dist.
(4)
CF
Yara
GI
Dist.
(5)
Mosaic
Potash
Corp
Intrepid
Potash
Intrepid
Potash


Agrium
initiated
its
integrated
strategy
with
the
acquisition
of
Royster-Clark
in
late
2005
and its
shares (including dividends) have appreciated 467% since this time
Shares of Agrium have outperformed the peers, as well as the public distribution company
composites, over the near and long term
(1)
Since the financial crisis caused global equities to bottom in January of 2009, Agrium shares returned
235%, outperforming all peers since this time
(1)
During the last 12 months, Agrium shares have outperformed all peers, including CF, as well as the
public distribution company composites. This performance was driven by Agrium’s record financial
results,
increased
profits
at
Agrium
Retail,
dividend
increases,
a
C$900
million
share
repurchase,
and
a positive outlook for 2013 and beyond
Our returns are also significantly better than a composite of publicly-traded distribution companies
that
JANA
has
suggested
should
be
considered
as
peers
for
Agrium
Retail
We have illustrated their performance solely because JANA has said they should be considered
peers even though none of these companies distribute agricultural input products (i.e. fertilizers,
seeds, and crop protection chemicals)
There are no direct peers in the public markets for Agrium Retail because all of its competitors are
privately-held companies
Notes
1.
With the exception of CF.  As a pure play on North American nitrogen, CF has benefited from a number of factors, in
particular, the significant decline in U.S. natural gas prices beginning in 2010.
5


6
2003
Now
Position
Primarily a North American
Nitrogen Producer
Leading Global, Integrated
Agricultural Inputs Company
Wholesale
$1.5Bn in fertilizer sales
$5.5Bn in fertilizer sales (2012)
Retail
Revenue: $1Bn
224 locations
Revenue: $11.5Bn (2012)
1,292 locations (2012)
EBITDA
$400MM
$2,666MM (2012)
Market Cap
$2.1Bn
(1)
$16.7Bn
(2)
Stock Price
$16.46
(1)
$112.16
(2)
Dividend per Share
$0.11
$2.00
1.
Based on Agrium stock price at December 31, 2003
2.
Based on Agrium stock price at February 13, 2013
Integrated Strategy is Working Extremely Well


10 years ago, Agrium was essentially a small, North American nitrogen fertilizer
producer with a small Retail business
We had to decide whether we were going to stay in Retail or exit.  We saw a
real opportunity to build scale in the North American ag retail space.  Retail was a
profitable business that had synergies with our Wholesale business and
provided cash flow stability and growth opportunities
We decided to stay in Retail and we commenced our consolidation of North American
retail with the acquisition of Royster-Clark in late 2005.  It has been a tremendously
successful strategy and Agrium had the vision and foresight to pursue the opportunity
Today, Agrium is a highly-focused, integrated agricultural inputs company with 2012
nutrient sales of $5.5Bn, retail sales of $11.5Bn, EBITDA of $2.7 billion and a current
market capitalization of approximately $17Bn
Our success has been led and driven by our current Board and management team
6


7
Benefits to Retail
Global commodity market intelligence
Access to product from Wholesale during
periods of short supply
Ability to share and optimize storage and
distribution assets
Ability to target acquisition opportunities
with production and/or bulk distribution
components
Benefits to Wholesale
Access to North American downstream
sales channel for increased potash
production
Ability to maximize operating rates of
production assets through offtake
arrangements with Retail
Optimization of storage and distribution
assets
Local/regional grower market intelligence to
assess local supply/demand fundamentals
Additional Benefits to Agrium
Agrium is better able to compete in a highly competitive marketplace
Centralized
corporate
functions
and
centralized
IT
functions
are
leveraged
Agrium-wide
Stronger credit profile provides market access assurance and lower borrowing costs through
the cycle 
Integrated Strategy Benefits All of Agrium


Wholesale and Retail together give Agrium greater scale, efficiency, a lower cost of capital, greater
access to capital, more stable earnings and expanded growth opportunities
Wholesale benefits from increased potash production and sales, access to Retail’s North American
sales channel, the ability to maximize operating rates and optimize storage and distribution assets,
as well as the market intelligence that comes from having direct
access to customers
Retail benefits from global commodity market intelligence, access to product during periods of short
supply, and the ability to share and optimize storage and distribution assets
Both Wholesale and Retail benefit from the ability to target acquisition opportunities with production
and retail components
The pending acquisition from Glencore of the Agri Products business formerly operated by Viterra (a
combination of production and retail) is a good example of an opportunity that Agrium was uniquely
positioned to capture, specifically because Agrium operates across the agricultural inputs value chain
We will acquire these assets at a highly attractive value (< 6x pre-synergies) and expect this
transaction to contribute ~$100MM of EBITDA annually
The debt rating agencies have told us they like our integrated structure. Our integrated structure is
credit enhancing because our cash flows are countercyclical and more stable relative to our fertilizer
peers. Separating Retail and Wholesale would reduce the company’s borrowing capacity, at our
existing credit ratings, by ~$750MM
7


8
8
Revenue per Facility
(1)
($ million)
5.3
9.0
10.3
10.3
12.1
13.8
0
2
4
6
8
10
12
14
16
2007
2008
2009
2010
2011
2012
EBITDA per Facility
(1)
($ thousand)
1.
North America only
Agrium Retail is an Excellent and Well-Managed Business
+160%
+195%
450
915
685
465
794
1,089
1,329
0
200
400
600
800
1,000
1,200
1,400
2007
2008
Avg
'08/'09
2009
2010
2011
2012


8
Agrium Retail is built on a platform of operational excellence and continuous
improvement
We have a best-in-class management team drawn from Agrium’s legacy Retail
business and acquisitions like UAP, Royster-Clark and Landmark, as well as others
Retail has increased EBITDA from $85MM in 2003 to $951MM in 2012
As we integrate acquired companies into our core business, we optimize our Retail
network by closing less efficient facilities. This leads to improved profitability, margins
and returns
Retail’s state-of-the-art systems provide visibility down to the single-store level,
allowing Agrium to make the right operating and closure decisions. Agrium has
consolidated more than 255 facilities in recent years
We are also rapidly increasing performance at the facilities we continue to operate.
Since 2007, Agrium Retail has increased revenue per facility by 160% and profit
(EBITDA) per facility by 195%


9
Announced
Year
Target
Acquisition
Value
(1)
($ billion)
Acquisition
Multiple
(2)
(inc. announced
synergies)
Acquisition
Multiple
(3)
(inc. addn’l
synergies and
market growth)
2005
Royster-Clark
$0.4
5.1x
4.0x
2007
UAP
2.7
8.3x
6.1x
2010
Landmark
0.9
9.1x
TBD
2007-2011
Cumulative
Cumulative Tuck-in
Acquisitions
0.5
4.1x
4.1x
Retail M&A Strategy Has Created Significant Value
1.
Net of proceeds from sale of non-core businesses at target
2.
Based on pre-acquisition EBITDA plus targeted synergies
3.
Additional synergies and market growth, as shown on previous slide, have been allocated between the legacy Agrium Retail that existed in 2005 (34%), Royster-
Clark (10%) and UAP (56%), based on an estimate of their relative contribution to 2012 EBITDA


Agrium has acquired $4.5Bn of Retail assets at an average
multiple of less than 6x EBITDA including synergies achieved, well
below the multiple of over 9x that Agrium is receiving for Retail in
its stock today
The pending acquisition from Glencore of the Agri Products
business formerly operated by Viterra (a combination of production
and retail) is a good example of an opportunity that Agrium was
uniquely positioned to capture, specifically because Agrium
operates across the agricultural inputs value chain
We will acquire the Agri Product’s business formerly operated by
Viterra at a highly attractive value (< 6x pre-synergies) and expect
this transaction to contribute ~$100MM of EBITDA annually
9


10
Agrium
is
Driving
Value
at
Retail
Through
Continuous
Improvement
Retail Metric
2012 Result
2015 Target
EBITDA ($MM)
951
1,300
EBITDA Margin
8%
10%
ROCE
9%
13%
ROCE (ex. Goodwill and Intangibles)
18%
22%
Working Capital to Revenue
20%
18%
Operating Costs to Gross Profit
69%
67%


10
We are proud of our track record. But we understand that the real
measure of value and accountability isn’t what we’ve done so far,
but what we plan to next deliver for shareholders
We have published 2015 targets for Agrium Retail EBITDA of $1.3
billion and Return on Capital Employed (ROCE) of 13%, in addition
to other continuous improvement targets
Through 2013 and 2014, as we work towards our Retail targets,
Richard Gearheard and the Retail management team will have
clear line of sight to these targets in their compensation structure
We are confident in our ability to continue creating significant
shareholder value through the diligent execution of ongoing
continuous improvement initiatives


11
Agrium delivered record results for 4Q and matched the record
annual earnings achieved in 2011
Generated $2.1Bn in operating cash flow, the highest in company
history
Integrated Strategy Driving Record Results
2012 Results Summary
$16.7Bn Sales, up 8% YoY
$2.7Bn EBITDA, up 2% YoY
$1.5Bn Net Earnings
4th Quarter Results Summary
$3.3Bn Sales, up 3% YoY
$650MM EBITDA, up 14% YoY
$354MM Net Earnings, up 8% YoY


Our integrated strategy has produced two consecutive years of
record earnings, and increased earnings from Agrium Retail by
more than 50% since 2010
Agrium’s integrated strategy is driving increases in earnings
and cash flow, and enabling the company to return excess capital
to shareholders
Retail’s stable cash flows underpin Agrium’s ability to pay an
increasingly attractive dividend
We have long said we would increase dividends as earnings and
cash flow from Retail grow
Agrium began increasing its dividend in 2011 as earnings and cash
flow increased, well before JANA’s campaign
11


12
Agrium is Committed to Returning Capital
Dividend Yield (%)
(1)
Source: Capital IQ
1.
As of February 13, 2013
Our dividend yield is higher than all but 1 of our peers, and also
higher than the average public distribution company, as well as MSC
and Brenntag, companies led by 2 of JANA’s nominees


Our capital allocation priorities:
1.
Preserve shareholder value
Preserve balance sheet strength and investment grade credit ratings
Sustain capital to maintain base business performance
Maintain current dividend
2.
Grow shareholder value
Organic and external opportunities at returns in excess of our cost of
capital
3.
Return excess capital that cannot be reinvested above our cost of
capital
Remain disciplined about returning excess capital to shareholders
Continue to increase our dividend as we grow our earnings
Repurchase stock primarily on an opportunistic basis
12


13
Member
Profile
Victor J.
Zaleschuk
Age: 69
Mr. Zaleschuk, is a Director and Board Chair of Cameco
Corporation. He joined Agrium's Board in 2002, and was
appointed Board Chair in May 2012.
Ralph S.
Cunningham
(1)
Age: 73
Dr. Cunningham, is Board Chair of Enterprise Products
Holdings, LLC. He serves as Board Chair of TETRA
Technologies, Inc. and Director of Cenovus Energy Inc.
He joined Agrium's Board in 1996.
David Everitt
Age: 61
David Everitt recently retired as President, Agricultural
Division for North America, Australia, Asian and Global
Tractor Sourcing, Turf Products and Technology for Deere
& Company. He is a director of Brunswick Corporation and
Harsco Corporation and is also a board member of the
National Business Aviation Association.  He joined
Agrium’s board in 2013.
Russell K.
Girling
Age: 50
Mr. Girling, is a Director and the President and Chief
Executive Officer of TransCanada Corporation. He is the
former Chair and Chief Executive Officer of TC Pipelines,
GP Inc. (general partner of TC Pipelines, L.P.), former
Chair of TransCanada Power, L.P., and former director,
Bruce Power Inc. He joined Agrium’s Board in 2006.
Dr. Susan A.
Henry
Age: 66
Dr. Henry, is a Professor of Molecular Biology and
Genetics and Dean Emerita of the College of Agriculture
and Life Sciences at Cornell University in Ithaca, NY. She
is on the Boards of Seneca Foods Corporation and
Tompkins Financial Corporation. She joined Agrium's
Board in 2001.
Russell J. Horner
Age: 63
Mr. Horner, is the former President and Chief Executive
Officer of Catalyst Paper Corporation. He joined Agrium’s
Board in 2004.
David J. Lesar
Age: 59
Mr. Lesar, is Chair, President and Chief Executive Officer
of Halliburton Company. He serves on the Board of
American Petroleum Institute and is a former director of
Lyondell Chemical Company and Mirant Corporation Mr.
Lesar joined Agrium's Board in 2010.
Agrium Has an Outstanding Board
New Independent Directors
Member
Profile
John E. Lowe
Age: 54
Mr. Lowe, is the former Assistant to the Chief Executive
Officer of ConocoPhillips. He is a former Director of DCP
Midstream GP, LLC and a former director of Chevron
Phillips Chemical Co. LLC. Mr. Lowe joined Agrium's
Board in 2010.
Anne McLellan
Age: 62
Ms. McLellan, serves on the Board of Cameco
Corporation. She is a Director of Canadian Business for
Social Responsibility (CBSR), a member of TD
Securities Energy Advisory Board and Counsel at the
law firm of Bennett Jones LLP. She joined Agrium's
Board in 2006.
Derek G. Pannell
Age: 66
Mr. Pannell, is Board Chair of Brookfield Infrastructure
Partners Limited and Lead Director of African Barrick
Gold plc. He was President and Chief Executive Officer
of Noranda Inc. and Falconbridge Limited. He joined
Agrium's Board in 2008.
Frank W. Proto
Age: 70
Mr. Proto, is a former director of Nelson Group Inc. He
joined Agrium's Board in 1993 and has served as Board
Chair
from
September
1998
-
May
2012.
Mayo Schmidt
Age: 55
Mr. Schmidt was the President and Chief Executive
Officer of Viterra Inc. from 2000 until 2012. He is a
member of the Canadian Council of Chief Executive
Officers, a member of Washburn University’s Board of
Trustees and the Lincoln Society, and a contributor to
Harvard University’s Private and Public, Scientific,
Academic and Consumer Food Policy Group. He also
serves on the Board of Directors of the Global
Transportation Hub Authority.  He joined Agrium’s board
in 2013.
Michael M.
Wilson
Age: 61
Mike joined the company in 2000 and became President
and Chief Executive Officer three years later. Under his
leadership Agrium has grown significantly increasing its
size and profile in world markets. Prior to joining Agrium,
Mike gathered experience as an executive leader in the
chemical industry. He was the President of Methanol
and President and Chief Operating Officer of Methanex
Corporation. He joined Agrium's Board in 2003.
Insider
Independent Directors
1.
Will retire at upcoming annual meeting


Agrium’s Board is routinely recognized for its strong corporate governance
Agrium’s
Board
was
awarded
a
9.5
out
of
10
Overall
Rating,
and
a
10
out
of
10
rating
for Board Accountability, by Governance Metrics International, while placing 25th out
of 244 companies evaluated in The Globe and Mail’s 2012 Corporate Governance
Rankings
Agrium’s
recent
Board
appointees
David
Everitt
and
Mayo
Schmidt
were
selected
following an extensive search that began in March 2012. The search was conducted
by the Governance Committee of the Board with the assistance of an international
executive search firm
Mr.
Everitt
and
Mr.
Schmidt
each
bring
deep
agricultural,
retail
and
distribution
expertise and industry knowledge, combined with impeccable reputations for integrity,
independence and a commitment to serving shareholders’
best interests
Mr. Everitt brings in-depth knowledge of marketing, distribution and procurement in the
agricultural sector, obtained during his 37-year career at John Deere
Mr. Schmidt is widely recognized for leading Viterra's transformation from a small,
regionally based cooperative into Canada's largest agricultural inputs retailer and a
leading
global
agricultural
and
food
ingredients
company.
With
a
network
of
263
agricultural retail locations, Viterra was the only publicly-traded agricultural retailer of
fertilizer,
crop
chemicals
and
seed
in
North
America,
other
than
Agrium
13


14
Analysts Support Board and New Appointments
While on the topic of corporate governance, we note that [Agrium] was ranked 25th out of
several hundred in the 2012 Canadian Corporate Governance rankings. Out of four
variables considered, [Agrium’s] board was either at or within one mark of the top ranking. 
The exception to this was board composition, which [Agrium] has now correctly
addressed…It's
interesting
to
note
that
none
of
the
companies
ranked
ahead
of
[Agrium]
on
corporate governance have provided shareholders with a better five-year return, according
to
the
Globe
&
Mail.”
Scotiabank,
2/21/13
“The
two
new
directors
appointed
to
[Agrium’s]
board
have
extensive
agricultural,
retail
and
distribution experience, in our view. We believe that they will be well-received by
investors...”
TD
Securities,
2/12/13
“The company should benefit from both the agricultural knowledge both offer in addition to
Everitt’s
distribution
experience
on
the
dealer
and
equipment
side;
as
well,
Schmidt’s
extensive knowledge of agriculture and retail operations –
in addition to leading the
transformation
of
Viterra
into
a
leading
global
agricultural
and
food
ingredients
company”
AltaCorp, 2/12/13
Agrium announced the appointment of two experienced retail/distribution executives (David
Everitt
and
Mayo
Schmidt)
to
its
Board...”
BMO,
2/11/13
“We
are
confident
that
[Agrium’s]
board
has
indeed
delivered
exceptional
value
to
shareholders
since
[Agrium]
initiated
its
integrated
strategy
in
2005.
Is
[Agrium’s]
board
perfect?
Not
at
all,
but
we
think
they’re
pretty
darn
good.”
Scotiabank,
1/29/13


JANA has said it thinks David Everitt and Mayo Schmidt lack suitable
experience and independence. On any objective basis, that argument lacks
all credibility
Analysts support the Board and the recent appointments
14


15
Reject JANA’s Dissident Slate


15


16
JANA gets an “F”
for its “5 Cs”
1.
Clearly
Wrong
on
Conglomerate
Structure
2.
Contrary to the Facts on Capital Allocation
3.
Confused on Costs
4.
Careless with Facts on Controls
5.
Cavalier on Corporate Governance
JANA’s Analysis is Highly Flawed and Contrived


JANA’s
break-up
analysis
is
flawed
and
contrived
and
its
other
ideas
would also destroy shareholder value
After failing for months to gain support for its break-up plan, JANA recently
changed
course
and
started
arguing
that
Agrium
is
poorly
managed and
has a weak Board
JANA
re-branded
its
argument
as
the
“5
Cs”
and
attacked
Agrium
on:
“Conglomerate Structure, Capital Allocation, Costs, Controls, and
Corporate Governance”
Agrium
has
considered
each
of
JANA’s
“5
Cs”
and
gives
each
of them an “F”
Agrium provided shareholders and analysts an in depth review of the
flawed Cs during its 4.5 hour January 28 Analyst Day event.  The
presentation is available on the Agrium website:
http://www.agrium.com/includes/Jan._2013_Analyst_Event_Presentation.pdf
16


17
Agrium is a highly-focused, integrated agricultural
inputs company, not a conglomerate
Since we initiated our integrated strategy, Agrium
shares have generated a return of 467%
JANA’s agenda has been to break up Agrium into 2 or
3 pieces in an effort to see the pieces sold
A break up would destroy rather than create value for
shareholders
Retail is worth more as a part of Agrium and receives
a multiple of over 9x within Agrium
JANA is Clearly Wrong on Conglomerate Structure


17


18
JANA Proposed a 3-Way Break Up of Agrium
JANA Slide
Presented to
Agrium on
July 11, 2012
1.
Assumes elimination of conglomerate structure results in valuation consistent with Agrium’s sum of the parts value based on Susquehanna Research as of July 10, 2012.
2.
Assumes Agrium releases $725 million of excess net working capital, per commentary on page 27.
3.
Assumes rationalization of Retail segment costs and corporate overhead costs. For Retail, assumes Agrium right-sizes overhead to pro forma UAP / Agrium levels at the
time of the transaction at 70.9% Operating Expense / Gross Profit (as detailed on page 28). For corporate, assumes that Agrium can rationalize 50% of unallocated
overhead costs following the separation of Retail, offset by $10 million of assumed new standalone public company costs in Retail. Assumes incremental after-tax earnings
resulting form cost rationalization efforts are capitalized at Agrium’s valuation following elimination of corporate discount, per footnote #1.
4.
Assumes Agrium initiates a $1.5 billion share repurchase program ahead of implementing steps 1-3, repurchasing stock at $89 per share funded by $725 million of
released working capital and by $775 million of debt at a 4.5% after-tax cost of capital. Value creation represents immediate accretion (growing further over time) of share
repurchases assuming value creation from steps 1-3.
5.
Assumes Agrium’s Potash assets receive partial credit from investors for their strategic value. Value creation assumes Potash valued at 11.25x EBITDA, representing 50%
of bridge between Susquehanna’s 9x sum of the parts value for Agrium’s Potash assets and the 13.5x value BHP offered to acquire Potash Corp.
On July
11,
2012,
JANA
proposed
a
3-way
break
up
based
exclusively
on
1
analyst’s
target
multiple
(the
highest)
and
completely
ignored
where
the
public
peers
were
trading


The slide above was presented by JANA to Agrium on July 11 in New York
JANA said a break up would create monumental value for shareholders
A 2-way break up (Retail and Wholesale) would create over $28 per share
A 3-way break up (Retail, Potash and Nitrogen + Phosphate) would create over $34 per share
JANA’s
views
were
based
exclusively
on
the
one
sell-side
analyst
with
the
highest
“target”
multiple
for
Retail
and
highest
share
price
target
for
Agrium.
The
analysis
also
assumed
a
“trading”
multiple
of
11.25x
for
our
potash segment, well above where peers were trading
Since they first contacted us in May, JANA has never provided a detailed and credible value creation analysis
supporting a break up to Agrium
From
the
very
start,
JANA’s
agenda
has
been
to
break
up
Agrium
into
2
or
3
pieces
in
an
effort
to see the
pieces sold.  We believe this is why JANA has had countless meetings with executives from our public
competitors, private equity firms, merger arbitrageurs, equity research analysts, shareholders and
others since early June
18


19
$ billion, unless otherwise noted
Agrium Share Price as of February 13, 2013
$112.16
Market Capitalization
(2)
16.7
Enterprise Value
(3)
18.5
Less: Value of Segments Based on Peer Trading Multiples
2013E EBITDA
(4)
2013E Peer
Multiple
(5)
Segment
Value
Nitrogen / Other
(6)
$1.1
4.3x
$4.8
Potash
(7)
0.4
8.9x
3.4
Phosphate
0.3
6.0x
1.6
Wholesale
1.8
5.6x
9.8
Implied Current Value of Retail Within Agrium
$8.7
Implied 2013E EBITDA Multiple for Retail
0.9
9.2x
Break Up Would Destroy Value
Retail is worth more as a part of Agrium and receives over a 9x multiple within Agrium
(1)
1.
Multiple implied by sum-of-the-parts analysis based on Agrium share prices, Wholesale peer multiples and consensus analyst EBITDA estimates as of February 13, 2013
2.
Assumes fully diluted share count of 149.3 million
3.
Agrium net debt balance adjusted for impact of C$900 million share repurchase
4.
Segment EBITDA breakout based on consensus 2013E total Agrium EBITDA (net of corporate costs) and applying a percent allocation based on brokers that forecast 2013E
EBITDA by segment / nutrient; percent allocation is as follows: 40% Nitrogen / Other; 10% Phosphate; 15% Potash; 35% Retail
5.
Nitrogen
/
Other
multiple
based
on
CF;
Potash
multiple
based
on
average
of
Potash
Corp
and
Intrepid;
Phosphate
multiple
based
on
PhosAgro
and
Mosaic
less
0.5x
6.
Other includes AAT and Distribution / Resale
7.
On a gross basis, Potash Corp trades at 9.4x 2013E EBITDA and net of its unconsolidated equity investment portfolio (SQM, ICL, APC, Sinofert) it trades at 7.4x;
In
our
sum-of-the-parts
analysis
we
have
conservatively
used
the
gross
multiple
of
9.4x;
Use
of
the
adjusted
multiple
of
7.4x
would
reduce
the
implied value of Wholesale and further raise the implied multiple we are receiving for Retail within Agrium


A break up would destroy value, rather than create it, even before consideration of
dis-synergies and other risks related to splitting the Company
Retail is worth more as a part of Agrium and receives over a 9x EBITDA multiple within
Agrium, based on median analyst estimates and actual trading multiples of our Wholesale
peers
If Wholesale were to be valued at 5x within Agrium (e.g., a half-turn closer to a nitrogen
multiple of 4.3x), Retail would be currently receiving close to a 10x multiple within Agrium
To
create
$20
per
share
of
value,
the
EBITDA
multiple
for
Retail
would
need
to
expand
by
more than 3x
JANA
has
provided
no
analysis
to
suggest
how
this
value
could
be
achieved
In
its
October
1,
2012
presentation,
JANA
lowered
the
value
of
a
break
up
from
$34
per
share by half to $15 to $20 per share
19


20
9.7x
10.3x
10.6x
10.7x
11.3x
11.9x
9.3x
8.9x
8.9x
8.5x
8.3x
7.2x
0
5
10
15
Reliance
Steel &
Aluminum
MRC
Applied
Industrial
WESCO
Genuine
Parts
Brenntag
Airgas
Grainger
MSC
Industrial
Beacon
Roofing
Watsco
Tractor
Supply
Retail Valued Above Analyst Targets and In-line With
Public Distribution Companies
Analyst
Sum-of-the-Parts
Retail
Multiples
(1)
Source: Capital IQ
1.
Date reflects most recent date of published report including Retail multiple. Excludes analysts that have discontinued coverage
2.
Trading multiples based on February 13, 2013 market data
3.
Estimated
using
methodology
from
11/12/12
report
and
most
recent
price
target
and
2013E
EBITDA
by
segment
4.
Midpoint of SOTP retail multiple range
5.
2014E EBITDA multiple; Unable to imply 2013E due to limited information
6.
Implied by 2014E Retail EBITDA (8.8x for BGC, 8.5x for Dundee and 8.5x for Scotiia)
7.
Heating, ventilation, air conditioning / refrigeration
8.
Maintenance, repair, and operations
9.
Multiple implied by 3 month average share price: 8.6x
Electrical
MRO
(8)
Industrial
Gases
Industrial
MRO
(8)
Oilfield
Services
Metals
Roofing
Materials
Chemicals
Auto
Parts
HVAC/R
(7)
Livestock,
Pet and
Hardware
Industrial
MRO
(8)
Industrial
MRO
(8)
9.5x
10.0x
9.0x
8.9x
8.7x
8.5x
8.5x
8.3x
8.5x
8.0x
8.0x
7.5x
7.5x
7.4x
6.0x
9.0x
10.6x
0
5
10
15
Alta
(10/2/12)
National
Bank
(8/14)
Barclays
(1/30/13)
CLSA
1/31/13
Gabelli
(11/8/12)
UBS
(1/28/13)
RBC
(8/15/12)
BAML
(1/29/13)
BMO
(1/29/13)
GS
(1/28/13)
Scotia
(1/29/13)
Dundee
(1/29/13)
Citi
(1/29/13)
Piper
(12/2/12)
Miller
Tabak
(8/3/12)
SIG
(1/28/12)
BGC
Alta
10/2/12
CLSA
3/1/13
Barclays
(3)
1/30/13   
National
Bank
8/14/12
UBS
2/22/13
RBC
(4)
8/15/12
BAML
2/28/13
GS
1/28/13
Scotia
(6)
2/25/13
Piper
12/2/12
Miller
Tabak
8/3/12
Susq.
2/25/13
BGC
(6)
1/29/13
Dundee
(6)
2/25/13
Citi
(5)
2/25/13
Median: 8.5x
Median: 9.5x
Enterprise
Value
/
2013E
EBITDA
(2)
BMO
(4)
2/24/13
Gabelli
11/8/12
Agrium
Retail
9.2x
(9)
Agrium
Retail
9.2x
(9)


20
After spending 7 months listening to JANA, most analysts continue to value Agrium
Retail in the 8x to 9x range, with a median in the mid-8s
We are currently receiving a multiple of 9.2x for Retail within Agrium, above the analyst
median and in-line with the public distribution company average
On August 2, the Agrium Board's independent advisor, Morgan Stanley, advised there
are no direct peers for Retail in the capital markets today and that the closest public
comp would have been UAP
(1)
, which has not been public for 5 years.  When it was
public, UAP traded at an average EBITDA multiple in the high 8s
Because there are no direct comps, Morgan Stanley believes investors would evaluate
a broad universe of distribution companies when considering the trading value of
Retail, including basic materials such as chemicals, materials, and other commodities,
along with industrials such as air conditioning, maintenance, hardware and auto parts
stores
JANA initially disputed inclusion of comparables such as Brenntag and MSC
that
Morgan
Stanley
included
in
its
opinion
to
the
Agrium
Board,
yet
JANA
has
since put forward 2 nominees for the Agrium Board from Brenntag and MSC
Notes
1.
UAP went public on 11/22/2004 with a market capitalization of ~$800MM, and remained majority controlled by Apollo at
IPO.  Apollo had previously acquired UAP in an LBO


21
JANA Has Been Wrong Before and Destroyed Value
0
20
40
60
80
100
120
140
7/30/10
10/29/10
1/28/11
5/3/11
8/2/11
11/1/11
2/1/12
5/7/12
8/6/12
11/5/12
2/13/13
Peers
(2)
+28%
1.
Combined share price of TNT Express + PostNL post-separation
2.
Average of selected peers (UPS, FedEx and Deutsche Post)
Source: Capital IQ; Company Filings
TNT +
PNL
(1)
(68%)
AEX
+5%
TNT Express
Separation
5/26/2011
UPS Transaction
Leak 
2/16/2012
UPS Transaction
Announcement
3/19/2012
UPS Transaction
Termination
1/14/2013
Separation
Announcement
8/2/2010
TNT NV
(Pre-Separation)
TNT Express + PostNL
(Post-Separation)
(1)
Relative Trading Performance
Since Day Prior to Announcement of Separation
Indexed to 100


JANA’s breakup ideas have destroyed value for shareholders when
adopted in a similar situation
For example, JANA successfully pressured TNT, an international express
and domestic mail delivery services company based in the Netherlands, to
break itself into two standalone businesses
JANA’s strategy was a clear failure for TNT shareholders, as
evidenced by the 68% decline in shareholder value since the
announcement of the separation, compared to:
An increase in value of 28% for a composite of TNT’s peers (UPS,
FedEx and Deutsche Post)
An increase of 5% for the AEX Index, a stock market index composite of
Dutch companies that trade on Euronext Amsterdam
21


22
JANA had nothing to do with Agrium’s return of capital in 2012
Agrium, not JANA, skillfully structured its pending acquisition from
Glencore of the Agri Products business formerly operated by Viterra,
allowing Agrium to return C$900 million of excess proceeds directly to
shareholders through a share repurchase
This acquisition is an opportunity that Agrium is uniquely positioned to
capitalize on because of its integrated strategy
Agrium began increasing its dividend in 2011 in step with its record
growth in earnings and cash flow and its previously stated strategy. JANA
had nothing to do with our record earnings and cash flow
Agrium will continue to grow its dividend and return excess capital to
shareholders
JANA is Contrary to the Facts on Capital Allocation


22


23
JANA is Confused on Costs 
Agrium Retail margins have always significantly exceeded margins
of our direct peers in agricultural retail
(1)
Retail’s expense ratio of 71%
(2)
is in line with the median of public
distribution companies
Retail’s expense ratio has continued to decline as we reduce the
cost structure of acquired companies, focus on continuous
improvement, and leverage our operating network to capture
synergies
In 1H 2012, before JANA’s campaign, an independent global
consultancy concluded that Agrium’s G&A costs were in or near
best quartile in all areas
JANA’s unspecified proposed SG&A cuts would require elimination
of more than half of our Corporate SG&A, which makes no sense
and would imperil Agrium’s ability to manage its global operations
1.
Royster-Clark and UAP, two companies previously acquired by Agrium, are our closest direct agricultural retail peers
2.
Includes estimated allocation of Corporate G&A. Excluding Corporate G&A would result in an operating expense ratio for Retail of 69%


In October, JANA suggested Agrium could cut well over half of its
Corporate SG&A, creating significant value for Agrium
shareholders
However the analyst
(1)
working with JANA now suggests JANA got
this wrong and that value would be zero:
"Whatever opportunity might exist to cut overhead would be
offset if two separate corporate structures were implemented for
Wholesale and Retail" --
Mark Connelly, CLSA, March 1
Notes
1.
Please see slides 41 to 44 for an in-depth review of Mark Connelly's perspectives
23


24
5.5
8.5
8.9
5.4
5.6
5.4
5.9
8.9
9.2
6.1
8.4
10.2
4.5
7.7
9.0
9.7
5.6
5.3
5.5
0
2
4
6
8
10
12
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Royster-Clark
(1)
UAP
(2)
AGU North America Retail
(3)
EBITDA Margin (%)
Agrium doubled
Royster’s legacy
EBITDA in 18 mo.
Retail’s Margins Significantly Exceed Ag Retail Peers
2006 margins
impacted by Royster
acquisition
Financial
Crisis
1.
2005 margin based on LTM 1Q2005 data
2.
UAP fiscal period end was February; data shifted to closest calendar year
3.
North America Retail EBITDA margin excludes allocation of Corporate G&A.  Allocating reported corporate G&A would result in EBITDA margins of
8.6% (2005), 5.6% (2006), 7.9% (2007), 8.7% (2011) and 9.3% (2012)
Commodity
Peak


There are no direct peers for Agrium Retail in the public markets
because all of its competitors are privately-held companies
Agrium has rolled up Royster-Clark, UAP, and many tuck-in
acquisitions (all with EBITDA margins averaging well below 6%) since
2006 and has successfully increased its total North America margins to
over 9%
Agrium
Retail
margins
have
always
significantly
exceeded
margins
of
our closest direct agricultural retail peers (Royster-Clark and UAP)
JANA has failed to consider, or chosen to simply ignore these facts,
which have always been public
JANA continues to refer to a EBIT / GP ratio as a measure of margins. 
It is not, it is another measure of cost efficiency: you can have low
costs and poor margins, something both UAP and Royster Clark had
until we acquired them
24


25
66
60
61
72
72
72
72
73
74
78
71
70
70
71
0
20
40
60
80
100
Airgas
Applied
Industrial
Genuine
Parts
Watsco
WESCO
Beacon
Roofing
Tractor
Supply
Grainger
Agrium
Retail
Brenntag
Reliance
Steel &
Aluminum
MSC
Industrial
MRC
Industrial
Gases
Industrial
MRO
Auto
Parts
Livestock,
Pet and
Hardware
Crop
Protection
and Fertilizer
Electrical
MRO
(2)
HVAC/R
Industrial
MRO
Roofing
Materials
Chemicals
Oilfield
Services
Industrial
MRO
Metals
Operating Expenses In Line With Public Distributors
Median: 72%
Retail Operating Expense / Gross Profit (%)
(2012)
(1)
75
76
71
71
66
76
60
65
70
75
80
2012
2011
2010
Agrium Retail Operating Expense / Gross Profit (%)
(3)
Total
North American Retail
(4)
Source: Capital IQ
1.
Data shown is 2012 except MSC Industrial which is LTM as of 12/1/2012 and Brenntag which is LTM as of 9/30/2012
2.
Includes estimated allocation of Corporate G&A. Excluding Corporate G&A would result in an operating expense ratio for Retail of 69%
3.
Includes estimated allocation of Corporate G&A
4.
North American Retail


Agrium Retail’s operating costs to gross profit ratio of 71% is in line with the
median of public distribution companies and has continued to improve as
we reduce the cost structure of acquired companies, focus on continuous
improvement, and leverage our operating network to capture synergies
Retail’s overall operating expense ratio has improved by 500 bps
since 2010, including a 900 bps improvement in the North American Retail
business
We acquired less efficient companies knowing there was significant
opportunity to improve efficiency
As we integrate and realize operating synergies from our acquisitions, our
combined efficiency ratios continue to improve, a fact JANA understands
very well but has chosen to distort in its communications with our
shareholders
25


26
JANA is Careless With Facts on Controls 
JANA has based its allegation that Agrium Retail is poorly managed on a flawed
comparison it draws between Agrium Retail and UAP, a company Agrium
acquired in 2008
Agrium’s
working
capital
levels
are
lower
than
UAP’s
were
and
our
margins
are
~300bps
higher
even
though
UAP’s
product
mix
(less
fertilizer)
required
less
working capital investment
If we ran Retail on the same basis as UAP in 2007, it would destroy over $2.5Bn
of shareholder value
Our
entire
management
team
has
a
portion
of
compensation
tied
to
management
of working capital
In its misguided "outside-in" assessment of Retail’s facilities, JANA proposed
massive store closures based on naive "back-of-the-envelope calculations" which
fail to consider important factors such as such as geography, the density and
profitability of markets, the needs of growers, and the number and location of
facilities owned by our competitors
Agrium has proactively closed 255 carefully selected stores, including 20% of its
U.S. facilities
Retail's state-of-the-art systems provide visibility down to single store level,
allowing Agrium to make the right operating and closure decisions


26


27
18
18
17
21
0
5
10
15
20
25
UAP – 2007
AGU NAR – 2007
AGU NAR - 2012
Working Capital to Revenue (%)
UAP’s % on
comparable
accounting basis
(1)
UAP’s Working Capital Ratio Was Higher than Agrium
Retail’s and its Margins Were ~300 bps Lower
Source: Capital IQ
1.
Working
capital
/
sale
figures
calculated
on
a
fiscal
year
basis
and
the
reduction
in
working
capital
to
sales
for
UAP
using
4-4-5
approach
for
2006
and
2007
were 458 bps and 368 bps


Contrary to what JANA told Agrium shareholders, Agrium Retail’s
working capital levels for North America are actually lower than
UAP’s were and our margins are approximately 300bps higher (i.e.,
9% margins vs. 6% margins)
This is in spite of the fact that UAP had a different product mix than
Agrium (e.g., less fertilizer intensive) that requires less working
capital investment
If Agrium ran Retail on the same basis as UAP in 2007, it would
destroy over $2.5 billion of shareholder value
27


28
JANA’s Facility Analysis is Severely Misguided
Air Miles versus Driving Miles
Competitor Analysis: Clarksdale Mississippi
Agrium Retail
1703 Desoto Hwy 49 S
Clarksdale, MS 38614
Helena
829 Desoto Avenue
Clarksdale, MS 38614
Jimmy Sanders
1461 Desoto Avenue
Clarksdale, MS 38614
Green Point AG
1634 Desoto Avenue
Clarksdale, MS 38614
Cumulative Facility Closures
74
88
152
166
233
14
64
14
67
22
255
233
166
152
88
88
74
0
50
100
150
200
250
300
2006
2007
2008
2009
2010
2011
2012
Facility closures in current year
(Count)


In
its
misguided
“outside-in”
assessment
of
Retail’s
facilities,
JANA
proposed
massive
facility
closures
based
on
naive
“back-of-the-envelope
calculations”
which
they
claim
show that Agrium’s facilities are “too close together”
Agrium
has
proactively
closed
255
carefully
selected
facilities,
including
20%
of
its
U.S. facilities while increasing market share
Retail’s state-of-the-art systems provide visibility down to the single-store level,
allowing Agrium to make the right operating and closure decisions
Agricultural Retail is a very different business than the industrial “breaking bulk”
companies run by 2 of JANA’s nominees, which feature mail-order catalogues instead
of
client
relationships
and
1,000s
of
SKUs
shipped
by
plane,
train,
and
truck
you
cannot distribute fertilizer this way
We
are
not
just
a
product
supplier
we
have
a
significant
service
component,
including fertilizer blending, application services, agronomic services, consultation, soil
sampling and seed treatment. We also formulate and provide enhanced proprietary
products through Loveland Products that are only available to Agrium Retail customers
JANA also fails to consider important factors in rationalizing facilities, such as
geography, the density and profitability of markets, the needs of growers, and the
number and location of facilities owned by our competitors
28


29
Equity Research Analysts Support Agrium
“Jana has raised broad discussion points, albeit with little specific or intimate
knowledge
of AGU Retail in our view, and the burden is on Jana to justify why a
change in course could be needed…”
BMO
“we believe management convincingly refuted many of Jana's claims
after
digging into working capital concerns and addressing the need for geographic
density, which is a function of high and low service models…Agrium has the
best in industry ag-retail management team”
CIBC
“Overall, we think that Agrium has done a good job of refuting the issues Jana
has presented…
we continue to believe Agrium can maximize its share value as
one company
and that the synergies that would be lost are quite valuable
and
worth preserving.”
RBC
“Strong rebuttal by Agrium to JANA: This is the most in depth response Agrium
has made publicly to JANA…We continue to view Agrium as an integrated
company, which was supported by AGU's presentation.”
Dundee


Following our 4.5 hour Analyst Day on January 28, 2013 in New York,
analysts strongly supported Agrium’s Board and told shareholders that
Agrium crisply refuted JANA’s flawed “5C”
arguments
Analysts also continue to say that JANA has not made the case for a break
up
29


30
JANA’s Campaign Has Zero Credibility


30


31
JANA’s Campaign Has Zero Credibility
When JANA first contacted Agrium last May, it said it was committed to
private engagement review of its ideas with Agrium
However, JANA spent the summer promoting its ideas to our competitors,
PE firms, arbitrageurs, analysts and shareholders in an effort to have the
company
broken
up
and
the
pieces
sold
all
before
even
publicly
announcing its campaign
In October, JANA then announced that its ideas would create $50 / share,
however, by November, it removed any reference to specific value
creation because its analysis was rejected
JANA initially disputed inclusion of comparables such as Brenntag and
MSC proposed by Morgan Stanley, yet it has since put forward 2
nominees for the Agrium Board from Brenntag and MSC
JANA tried to convince shareholders that Retail is valued close to 6x
EBITDA within Agrium instead of the 9x based on the sum-of-the-parts
analysis
On February 7, JANA proposed never-before-seen “valuation deductions”
previously made by zero of the 29 analysts covering our stock


31
By taking a leadership role with the formulation of JANA’s misguided and
flawed analysis, participating with JANA on countless investor roadshows
and
agreeing
to
receive
special
compensation
directly
from
JANA,
all
of
JANA’s dissident nominees:
Are tied to JANA’s flawed arguments
Have zero credibility
Lack the ability to think and act independently of JANA’s ideas, which
would destroy shareholder value


32
JANA’s Campaign Has Zero Credibility (cont’d)
Days after reneging at the last minute on a settlement for 1 director, JANA immediately
mischaracterized the nature and substance of the talks
Two
weeks
later,
JANA
said
Agrium
shares
declined
12%
because
of
an
"entrenchment
discount", despite the fact that Agrium declined in line with peers over the same time
period on fundamentals
JANA also declared one of Agrium's new directors is not independent because he
received
C$30MM
from
Agrium
which,
as
a
matter
of
public
record,
is
completely
false
JANA has since resumed parading around its 5-member, so-called “dream-team”
dissident slate yet it is asking shareholders to appoint 1 or 2 of its nominees, because it
says Agrium lacks independent directors with distribution experience and shareholder
focus
Agrium appointed 2 highly qualified directors with the very experience JANA says
Agrium needs
Meanwhile, the boards of JANA's own distribution nominees (MSC, Brenntag) have less
distribution experience than Agrium’s and the MSC Board is fraught with conflicts (e.g.,
JANA’s nominee controls 66% of the votes with only 26% of the economics)
Finally, JANA is on the road meeting with shareholders chaperoned by CLSA, the same
conflicted analyst that JANA quotes more than a dozen times in its materials about
Agrium


32


33
Proposed Value Creation from a Break Up of the Company
JANA’s Theory #1
July 11, 2012
JANA’s Theory #2
October 1, 2012
Change
JANA’s Theory #3
January 23, 2013
JANA’s Theory #4
February 7, 2013
Spin-off Retail
~$28
$15 –
$20
< $8 –
$13>
Spin-off Potash
~$6
<$6>
Sub-total
~$34
$15 –
$20
<$14 –
$19>
Proposed Value Creation from Operating / Capital Cuts
Rationalize Costs
$8
$20
+$12
Capital Allocation
and Working Capital
$9
$10
+$1
Sub-total
$17
$30
+$13
Total Theoretical Value
Creation
$51
$45 –
$50
<$1
$6>
Despite its “Switcheroo”, JANA’s Ultimate Objective Remains a Break Up
JANA’s Value Creation “Switcheroo”


33
JANA’s value creation thesis has been an on going “switcheroo”
In July, JANA asked our Board to break up Agrium into 3 pieces based on the highly
contrived
view
that
this
would
create
monumental
value
for
shareholders
~$34
per
share
After realizing our shareholders disagreed with JANA’s valuation, JANA began to
significantly change its arguments
On
October
1,
JANA
reduced
the
value
of
a
break
up
by
about
half
(down
$14
to
$19
per
share)
and
effectively
back
filled
this
reduction
by
further
inflating
the
upside
from
cutting
costs
by
150%
or
an
additional
$12
per
share
“The
JANA
Switcheroo”
After realizing our shareholders still disagreed with JANA, it simply removed all
the value creation figures from its materials
On November 19, when JANA announced its Board nominees, it was careful to
remove
any
reference
to
the
$50
of
total
upside
it
touted
only
7
weeks
earlier
from
its
filings
In its January 23 and February 7 filings, JANA continued to exclude value from a break
up and did not present a specific view of the value that might be created from pursuing
any of its ideas


34
In its February 7, 2013 presentation (slides 21-22), JANA prepared perhaps
its most flawed and troubling analysis to date by manufacturing never-before-
seen adjustments to suggest we receive a low value for Agrium Retail
However, as explained below, JANA double counted in its analysis
Even under JANA’s flawed analysis, we are still receiving over 9x for Retail
JANA's Deeply Flawed Sum-of-the-Parts Analysis
$ billion, unless otherwise noted
Potash Corp
Mosaic
CF
Total Expansion Investment
7.4
6.3
3.8
Illustrative Return on Investment
11%
11%
11%
Implied
Run-rate
(2017E)
EBITDA
From
Expansion
(1)
1.5
1.3
0.8
Expansion Valuation Multiple
8.0x
8.0x
4.5x
Present
Value
of
Expansion
Project
(2)
7.7
6.6
2.5
Adjusted
2013E
EBITDA
Multiple
(3)
7.6x
5.5x
3.6x
Current
2013E
EBITDA
Multiple
(4)
9.4x
7.5x
4.4x
Difference (Adjusted Multiple –
Current Multiple)
(1.8x)
(2.1x)
(0.8x)
Assumes 20 year depreciation and 26%, 27% and 35% tax rate for Potash Corp, Mosaic and CF, respectively
Future value of expansion projects discounted back 4 years (from 2017 to 2013) at 11%
(Current enterprise value less present value of expansion project) / 2013E EBITDA; market data as of February 13, 2013
On a gross basis, Potash Corp trades at 9.4x 2013E EBITDA and net of its unconsolidated equity investment portfolio (SQM, ICL, APC, Sinofert) it trades at 7.4x; 
In our sum-of-the-parts analysis we have conservatively used the gross multiple of 9.4x; Use of the adjusted multiple of 7.4x would reduce the implied value of
Wholesale and further raise the implied multiple we are receiving for Retail within Agrium
1.
2.
3.
4.


34
In JANA's February 7, 2013 presentation (slides 21-22), it prepared what is
perhaps its most flawed and troubling analysis to date
Rather than prepare its own sum-of-the-parts analysis based on actual peer
trading multiples and consensus analyst estimates, it manufactured several
flawed
and
contrived
adjustments
to
Wholesale's
trading
value
in
an
effort
to suggest Retail is receiving a very low value within Agrium
The largest error in JANA's analysis is that it has ADDED what it believes is
the
value
of
our
Vanscoy
potash
expansion
project
to
the
current
trading
value of Wholesale
However, all of our key peers have large capacity expansion projects
underway as well
JANA, of course, did not make this adjustment to our peers (shown in the
table above), so it effectively double counted the value of the project
Valuing our existing business at "project adjusted" multiples for the peers
and adding the theoretical value of Vanscoy suggests we are still receiving
over 9x in our stock for Retail


35
Zero Out of 29 Analysts Follow JANA's Flawed Methodology
1.
SOTP analysis is employed but is not a primary valuation methodology
2.
On February 25, CLSA analyst Mark Connelly reported for the first time that he also makes a number of the adjustments that JANA suggests
Broker
Analyst
Performs Sum-of-the-Parts
Valuation Analysis
Made JANA’s Vanscoy
Adjustments
Makes the Other Adjustments
Proposed by JANA
AltaCorp
John Chu
Yes
(1)
Atlantic Equities
Colin Isaac
BAML
Kevin McCarthy
Yes
Barclays
Matthew Korn
Yes
BGC
Mark Gulley
Yes
BMO
Joel Jackson
Yes
Canaccord
Keith Carpenter
CIBC
Jacob Bout
Citi
P.J. Juvekar
Yes
CLSA (Credit Agricole)
Mark Connelly
Yes
Introduced on Feb. 25
(2)
Credit Suisse
Chris Parkinson
Dahlman Rose
Charles Neivert
Desjardins
John Hughes
Dundee
Carolyn Dennis
Yes
Gabelli
Amon Wilkes
Yes
Goldman Sachs
Adam Samuelson
Yes
JP Morgan
Jeffrey Zekauskas
Macquarie
David Pupo
Miller Tabak
Tim Tiberio
Yes
(1)
Morningstar
Jeffrey Stafford
National Bank
Robert Winslow
Yes
(1)
Piper Jaffray
Michael Cox
Yes
(1)
RBC
Adam Schatzker
Yes
(1)
Salman Partners
Raymond Goldie
Scotiabank
Ben Isaacson
Yes
Stifel Nicolaus
Paul Massoud
Susquehanna
Don Carson
Yes
TD Securities
Paul D’Amico
UBS
Brian MacArthur
Yes
Performs Analysis
Does NOT Perform Analysis


35
After having corrected JANA’s never-before-seen analysis, it is also worth noting
that zero out of 29 analysts covering our stock today separately
value or adjust
their trading valuations for the value of our Vanscoy expansion project
With one exception: on February 25, two weeks after JANA published this
new analysis and on the same day he was hosting JANA at a breakfast to
promote JANA’s so-called “dream team,”
Mark Connelly of CLSA announced
for the first time that he also makes the Vanscoy adjustment suggested by
JANA
No other analysts adopted JANA’s flawed approach
JANA either does not understand how to value assets in our sector or it is
intentionally trying to deceive shareholders because it has been
unable to
convince anyone that its plan to break up Agrium would create value for
shareholders
On February 19, 2013, Agrium filed investor materials titled “Supplemental
Valuation Materials Regarding JANA”, which is available on Agrium’s
website.  Please see these materials for a more in-depth review of JANA’s
most recent flawed analysis


36
On February 11, 2013, Barry Rosenstein reneged on an
agreement he made with Michael Wilson the morning before
That agreement was based on three principles:
1.
JANA would get 1 board seat, a mutually identified
candidate
first
approved
by
JANA,
or
1
of
its
nominees
2.
JANA would end its entire campaign and agree to a
standstill until the close of the 2014 Annual General
Meeting
3.
JANA and Agrium would issue a joint press release
JANA Mischaracterized Settlement Agreement With Agrium


36
On February 25, 2013, Agrium filed “Setting the Record Straight”, which
is available on Agrium’s website and in Appendix A.  The filing provided
details on the recent discussions with JANA, along with the settlement
agreement and draft joint press release.  Agrium made these available
because JANA has continued to mischaracterize its settlement discussions
with Agrium


37
“Agrium’s new
management-approved
directors and
entrenchment efforts were
followed by a 12% decline
in its stock price…”
“…the market’s
overwhelmingly negative
reaction to [Agrium’s] new
directors”
JANA, February 25, 2013
JANA is Misleading Shareholders About Stock Movements
(13)
(17)
(12)
(8)
(8)
(20)
(15)
(10)
(5)
0
IPI
CF
AGU
POT
MOS
Relative Share Price Performance
North American Fertilizer Peers
February 11 to February 25, 2013
(%)
Average Peer Decline: 12%


37
JANA has misrepresented the facts relating to Agrium's recent share price
performance
In public statements by JANA and Mr. Rosenstein on February 25, 2013, JANA
attributes the recent move in Agrium's share price to dissatisfaction with the 2
new directors appointed to the Agrium board
Of course, JANA fails to mention that Agrium shares simply moved
in line with
the average North American fertilizer peer for the two weeks ended February 25
In particular, sector valuations were influenced by the USDA's February 21,
2013 report predicting a large corn crop along with a sector downgrade by
Dahlman Rose on February 22, 2013
"The USDA projected a significant rebound in corn production and
ending
stocks in 2013/14 at its 2013 Agricultural Outlook last week. Since reaching
$6/bu in late January, [corn] prices have continued to sell off,
most
recently approaching $5.50/bu.  Shares of all fertilizer producers appear to
be responding negatively to the USDA’s 2013 forecast for 96.5mln U.S.
corn acres"
Susquehanna 2/26/13


38
“Agrium’s new directors lack sufficient
independence”
“One of these directors, former Viterra CEO Mayo
Schmidt, received C$30 million when Agrium
acquired Viterra’s distribution business”
JANA is Making False and Misleading Statements to
Deceive Shareholders
JANA, February 25


38
In an attempt to promote its dissident slate, JANA has misrepresented the
facts relating to Glencore’s acquisition of Viterra, implying that Mr. Schmidt
received payments from Agrium
This is simply false
Mr.
Schmidt
received
payments
directly
from
Glencore
and
Viterra
in
relation to Glencore’s acquisition of Viterra, which closed in 2012. Agrium
had no direct dealings with Viterra
Glencore agreed to sell Viterra’s agri-products assets to Agrium after
closing its deal with Viterra. This transaction is expected to close later this
year
Mr. Schmidt did not receive and will not receive any monetary benefit from
Agrium in relation to these transactions
JANA is misrepresenting the facts in an attempt to deceive Agrium
shareholders


39
JANA’s So-Called “Dream Team”
Boards Lack
Distribution Experience
1.
Current / former executive of BC Partners, recent 100% private equity owner of Brenntag
MSC Industrial
Director
Affiliation
Mitchell
Jacobson
Insider
Erik Gershwind
Insider
David Sandler
Insider
Jonathan Byrnes
Independent
Director
Roger Fradin
Independent
Director
Louise Goeser
Independent
Director
Denis Kelly
Independent
Director
Phillip Peller
Independent
Director
Brenntag
Director
Affiliation
Stefan Zuschke
Insider
(1)
Doreen Nowotne
Insider
(1)
Stephen Clark
Insider
Dr. Thomas
Ludwig
Independent
Director
Dr. Andreas
Rittsteig
Independent
Director
Dr. Edgar Fluri
Independent
Director
UAP
Director
Affiliation
L. Kenneth Cordell
Insider
David Birk
Independent
Director
Michael Ducey
Independent
Director
Steven Gold
Independent
Director
Thomas Miklich
Independent
Director
Carl Rickertsen
Independent
Director
William
Schumann, III
Independent
Director
Scott Thompson
Independent
Director
Denotes Independent Director with retail / distribution experience
Mitchell Jacobson
Stephen Clark
David Bullock
Agrium
Director
Affiliation
Michael M. Wilson
Insider
Ralph S.
Cunningham
Independent
Director
David Everitt
Independent
Director
Russell K. Girling
Independent
Director
Dr. Susan A. Henry
Independent
Director
Russell J. Horner
Independent
Director
David J. Lesar
Independent
Director
John E. Lowe
Independent
Director
The Honourable
Anne McLellan, P.C.
Independent
Director
Derek G. Pannell
Independent
Director
Frank W. Proto
Independent
Director
Mayo Schmidt
Independent
Director
Victor J. Zaleschuk
Independent
Director
Insiders
JANA’s So-Called “Distribution Dream-Teamers”


39
JANA suggested the independent directors of Agrium lack the experience to oversee
management of Retail, so it nominated 3 directors with distribution experience
MSC,
Mitchell
Jacobson's
company,
a
distribution
pure
play,
has
directors on its board with executive experience running distribution companies
Brenntag,
Stephen
Clark's
company,
a
distribution
pure
play,
has
only 1 independent
director on its board with executive experience running distribution companies
At the time when Agrium acquired UAP, a distribution pure play (and David Bullock's
former company), UAP only had 1 independent director on its board with executive
experience running distribution companies, who was a lawyer (general counsel), not
an operator
With David Everitt and Mayo Schmidt, the Agrium Board has a 2 independent directors
with extensive agricultural distribution experience and has a higher proportion of independent
directors
with
retail
experience
than
the
so-called
“dream
team”
boards
Mr. Everitt brings in-depth knowledge of marketing, distribution and procurement in the
agricultural sector, obtained during his 37 year career at John Deere
Mr. Schmidt is widely recognized for leading Viterra's transformation from a small, regionally
based cooperative into Canada's largest agricultural inputs retailer and a leading global
agricultural
and
food
ingredients
company.
With
a
network
of
263
agricultural
retail
locations,
Viterra was the only publicly-traded agricultural retailer of fertilizer, crop chemicals and seed
in North America, other than Agrium
Fact:
0 independent
Fact:
Fact:
Fact:


40
MSC Board: Not So Independent and Shareholder Focused
While JANA touts that its nominee Mitch Jacobson is a beacon of good
governance, consider these facts:
Mitch
Jacobson
inherited
a
business
from
his
father
which
became
MSC
Industrial Direct Co., Inc. (MSC)
MSC, a NYSE-listed company, has a board of directors comprised of 8
members
3 of the 8 directors of MSC are insiders
Of
the
5
remaining
“independent”
directors,
3
are
senior
executives
of
companies which are either customers and/or suppliers of MSC
The
current
CEO
of
MSC
is
also
Jacobson's
nephew
so
much
for
an
independent board and management
And it doesn’t stop there –
Jacobson, his nephew and his sister together
control 66% of the voting power of MSC while only holding 25.6% of the
common shares of the company


40


41
JANA’s So-Called “Dream Team”
Chaperoned by
Conflicted Analyst


41
Despite conducting settlement talks for 1 director, JANA has resumed
its
push
to
have
its
5
nominees
the
so-called
“dream
team”
elected
to the Agrium board in an effort to break up Agrium
The analyst from CLSA (1 of 29 analysts covering Agrium stock) has
aligned himself with JANA and its so-called “dream team”
Since JANA started its campaign against Agrium, JANA has quoted the
analyst from CLSA more than a dozen times in its press releases,
presentations and filings
But it does not stop with CLSA crafting sentences to be quoted the next
day in JANA’s propaganda, the analyst from CLSA is actually
hosting JANA on investor roadshows.  Most recently he
chaperoned
the
so-called
“dream
team”
through
Toronto
on
March 1, 2013


42
Alone On An Iceberg


By total happenstance, Mark Connelly published a new JANA manifesto on March 1,
the
same
day
he
was
chaperoning
JANA's
so-called
“dream
team”
around
Toronto
Connelly suggests that the difference between JANA winning and losing the election is
$60 per share or $9.5 Billion of shareholders value, driven primarily by a completely
new
set
of
ideas
--
so
yet
another
“JANA
Switcheroo”
Over the coming days we expect JANA to once again liberally quote potential examples
from Connelly’s March 1 report:
“We see upside comfortably beyond $150 if the JANA slate wins, and initial downside to
about $90 if the Agrium board is re-elected”
“If the JANA nominees are elected, we think a separation of Retail would be likely...And
how likely would an actual separation be? We'd guess over 80%”
“…the pace of change, and the potential upside will likely be far great if we get a new
Board
“How many senior management changes? Much too soon to say...People changes
come after you figure out who is on board with a new plan”
“…using its size to call for a special shareowner meeting, JANA may well have the size
and
inclination...should
it
lose
[the
annual
meeting]
by
a
small
margin”
“…if
JANA
loses
by
a
wide
margin,
then
the
selling
pressure
on
the
stock
is
likely
to
take a while to abate”
42


43
Before the CLSA Analyst’s “Switcheroo”
A Long History of Advising Shareholders that JANA is Wrong on Every One of its Flawed “C’s”
Mark Connelly’s 2009-2012 Comments on Conglomerate Structure
Agrium
is
already
showing
its
defensive
strengths.
Retail
keeps
growing,
and
appears
to
have
little
competition
(3/20/12)
Agrium's
retail
delivered
the
very
strong
results
that
investors
should
expect…
we
expect
that
performance
to
continue
(11/4/11)
[Retail]
is
adding
value
on
multiple
fronts…
the
acquisition-machine
keeps
growth
going
at
relatively
low
cost
(8/4/11)
Agrium’s
appeal
is
that
it
doesn’t
have
the
earnings
volatility,
while
Retail
brings
relatively
steady
growth.
We
think
that
mix
remains
attractive
(5/4/11)
Agrium’s
balanced
mix
of
nutrients
and
retail
appeals
to
a
range
of
investors
(2/9/11)
We
like
the
strong
cash
generation
and
stability
of
the
retail
business,
which
provides
some
hedge
to
commodity
price
volatility
(2/10/10)
Retail
significantly
strengthens
Agrium’s
portfolio,
and
adds
upside,
rather
than
simply
diversification
(8/6/09)
Mark Connelly’s 2009-2012 Comments On Capital Allocation
Agrium’s
purchase
of
Viterra’s
Agri-products
business
fits
neatly.
[W]e
estimate
the
deal
to
be
accretive
(3/20/12)
Agrium
has
put
together
a
compelling
M&A
record
in
retail
(2/8/12)
Retail
acquisitions
are
highly
accretive,
and
we
expect
to
see
more,
keeping
the
top
line
growing
(11/4/11)
The
reputation
for
capital
discipline
is
well
deserved
(2/9/11)
By bringing those smaller retailers into the Agrium (or UAP) model, Agrium can meaningfully boost the range of products offered,
reduce
cogs,
and
raise
margins
at
a
relatively
fast
pace,
as
it
has
done
with
Royster-Clark
and
other
deals
(5/18/10)
“Careful
capital
allocation”
and
“basic
materials”
are
rarely
put
together
in
the
same
sentence...Agrium
is
a
clear
and
compelling exception
(5/18/10)
Royster-Clark acquisition showed that Agrium could execute M&A in retail, and the UAP deal has delivered clear and compelling
value
(6/11/09)


43
In promoting JANA’s case, Mark Connelly has not only accepted
their flawed analysis, he has contradicted everything he said
about Agrium from 2009 through mid-2012
Mark Connelly consistently heaped praise on the Agrium Board and
management team for excelling in the very same areas where CLSA
and
JANA
now
say
Agrium
has
performed
poorly
JANA’s
flawed
"5Cs"
We encourage shareholders to review the published remarks shown
above from Mark Connelly during 2009 through mid-2012, shown
above and on the next slide, so that shareholders, the media, proxy
governance firms and others can draw their own conclusions


44
Before the CLSA Analyst’s “Switcheroo”
(cont’d)
A Long History of Advising Shareholders that JANA is Wrong on Every One of its Flawed “C’s”
Mark Connelly’s 2009-2012 Comments On Costs
Agrium’s
knowledge
of
the
Canadian
landscape
will
likely
make
realizing
synergies
there
easier
(3/20/12)
Synergies
Agrium
promised
came
relatively
quickly,
and
we
are
well
past
those
targets
now
(8/4/11)
Agrium
value-added
retail
model
will
be
increasingly
valuable
over
the
next
decade,
as
farming
decisions
become
even
more
complex
(6/11/09)
Mark Connelly’s 2009-2012 Comments On Controls
Wholesale is
performing well on all fronts...a big retail presence helps on all fronts. We doubt Agrium will stray far from its growth
strategy
(2/8/12)
Today’s
results
serve
to
remind
us
that
Agrium
is
not
only
good
at
growing
retail,
but
at
improving
and
running
what
it
buys
(2/9/11)
Mark Connelly’s 2009-2012 Comments On Corporate Governance
Agrium
tends
toward
the
conservative,
which
is
probably
the
best
investors
can
hope
for
(5/9/12)
We
see
no
real
issues
at
all
on
the
Agrium
side
-
Agrium
is
a
well-respected
Alberta-based
nutrient
producer
with
exceptionally
deep roots in Canada
(3/20/12)
We
aren’t
sure
why
anybody
is
surprised
to
see
Agrium
guiding
cautiously
in
2Q
that
is
the
only
prudent
thing
to
do
(5/4/11)
Agrium’s
investor
appeal
is
its
penchant
for
managing
conservatively
(5/4/11)
Letting
CF
go
while
completing
two
attractive
retail
deals
has
burnished
the
company’s
reputation
for
discipline.
Agrium
didn’t
spend
much
in
the
attempt,
and
consequently
burnished
its
reputation
for
financial
discipline
and
shareowner
focus
(5/18/10)
[W]illingness
to
walk
away
is
a
rare
and
laudable
quality
among
basic
materials
companies
that
is
likely
to
make
investors
even
more
comfortable
with
management
and
the
strategy
(6/11/09)


44


45
Cavalier on Corporate Governance
After failing to obtain support for a break up and its other flawed ideas, JANA is now
attacking
the
competency
of
our
Board
and
management
and
asking:
"Why
not
add
1
or
2
of
our guys to the Board?"
“Why not?”
Because this Board has done an extraordinary job.  Since initiating its
integrated strategy in 2005, Agrium has delivered a return to shareholders of 467%
“Why not?”
Because Retail is operating extremely well, has created tremendous value
and remains committed to continuous improvement
“Why not?”
Because JANA’s real agenda has been to break up Agrium into 2 or 3 pieces
in
an
effort
to
see
the
pieces
sold
this
and
its
other
ideas
have
always
been
flawed
and
wrong
“Why not?”
Because JANA’s entire campaign has been filled with ever-changing
arguments, analysis rejected by analysts and most recently deceit
JANA Gets an F For Its “5 Cs”
“Why not?”
Because first class, strong performing companies
do not put people on the Board who are committed to impose a
flawed strategy and are part of a campaign that has zero
credibility


45


46
Stop the break up of Agrium –
Vote FOR the Agrium
nominees on the WHITE
form of proxy today
For more information, Canadian shareholders should
contact CST Phoenix Advisors at 1-866-822-1242 or
email inquiries@phoenixadvisorscst.com
U.S. shareholders should contact Innisfree at
1-877-456-3442 or email info@innisfreema.com
Proxy Cut-off –
Proxies must be returned
by and no
later than April 5, 2013 at 11a.m. (Calgary time)
Important Proxy Information


46


Appendix A
Setting the Record Straight


47


Setting the Record
Straight
February 25, 2013


48


Setting the Record Straight
Agrium has prepared the following materials because JANA is
mischaracterizing its settlement discussions with Agrium
On February 11, 2013, Barry Rosenstein reneged on an agreement he
made with Michael Wilson the morning before. That agreement was based
on three principles:
1.
JANA would get one board seat
2.
JANA would agree to a standstill until the close of the 2014 Annual
General Meeting
3.
JANA and Agrium would issue a joint press release
2


49


February 7 Meeting with JANA
On February 7, Agrium executives led by Michael Wilson, President and CEO, met with
Barry Rosenstein, Managing Partner of JANA, and several of Mr. Rosenstein’s colleagues
The
meeting
was
part
of
an
extensive
investor
roadshow
following
Agrium’s
January
28,
2013 Analyst Day
Though
the
meeting
had
been
requested
by
Agrium
and
agreed
to
by
JANA
7
days
in
advance, JANA did not involve any of its director nominees at the meeting (nor had JANA
ever called Agrium to propose a meeting with any of its nominees)
Moments before the meeting, JANA issued a press release and new slide presentation
reaffirming its commitment to pursue a break up of Agrium and reiterated several of its
other flawed ideas about Agrium
JANA elected to not review or provide a copy of any of the just filed materials with Agrium
during the meeting, and was generally disinterested to hear Agrium’s perspectives
The purpose of the meeting was to review Agrium’s business.  Agrium also explained to
JANA why a break up would destroy shareholder value and why Agrium continues to
disagree with JANA’s other ideas about Agrium 
During the meeting, Mr. Wilson advised Mr. Rosenstein that Agrium intended to add new
independent directors with retail experience to its Board
3


50


JANA Agrees to Settlement Discussions
On
February
8,
Agrium
advised
JANA
that
it
would
be
appointing
2
strong,
uniquely
qualified, independent directors with extensive agricultural, retail, and distribution
experience to its Board
In order to determine whether there was a basis for resolution of the proxy battle,
Agrium proposed to appoint an additional, mutually and separately identified
candidate in exchange for a standstill
Agrium and JANA both agreed that the mutually identified candidate was highly qualified
The candidate was previously approached by JANA but declined to serve as a dissident
nominee
The candidate agreed to accept the new appointment but only if the proxy contest was
terminated and if JANA agreed to withdraw its activist campaign
On
February
9,
JANA
advised
Agrium
that
it
would
demand
that
the
Company
revisit
the
issues that had been the subject of its activist campaign
During the morning of February 10, Michael Wilson explained to Barry Rosenstein again
that the independent directors of the Agrium Board, with the assistance of independent
financial
and
legal
advisors,
had
already
thoroughly
evaluated
a
break
up
of
Agrium,
along with all of JANA's other ideas and the independent directors had unanimously
rejected these ideas
4


51


JANA Agrees to 1 Director
In addition during the morning of February 10, Mr. Rosenstein agreed to pursue a settlement agreement
based on the following principles:
1.
JANA
to
appoint
either
the
mutually
identified
candidate
OR
one
of
its
nominees,
along
with
the
appointment of the two new independent directors by Agrium
2.
JANA
agrees
to
a
standstill,
whereby
it
would
cease
pursuit
of
a
break
up
of
Agrium,
along
with
all
of
its
other
activist
initiatives,
until
the
close
of
Agrium's
2014
annual
general
meeting
of
shareholders
3.
JANA and Agrium would prepare and issue a joint press release before markets opened on February
12
These principles also were provided to JANA in writing where Agrium indicated agreement by JANA
was a prerequisite for further discussions
During the afternoon of February 10, JANA accepted these principles and agreed to pursue negotiation of
a settlement agreement and joint press release, subject to the identification of the Agrium appointees and
agreeing to the language in the joint press release.  Immediately following JANA’s agreement, Agrium
provided the names of its 2 directors
JANA did not require further review of a break up of Agrium or any of its other activist initiatives in order
to agree to a settlement
During the evening of February 10 through the afternoon of February 11, counsel representing JANA and
Agrium worked together to finalize the settlement agreement and joint press release (attached in the
pages
that
follow).
A
list
was
prepared
of
informational
matters
(1)(2)
to
be
confirmed
during
a
telephone
conversation with Michael Wilson and Barry Rosenstein scheduled for 3:00pm EDT on February 11
Notes
1.
Treatment of compensation arrangement for JANA's nominee, confirmation of the number of directors retiring from the Agrium Board, JANA understands that it would not be in
the
agreement
but
would
like
an
understanding
of
what
committees
the
new
directors
would
join,
negotiation
of
a
non-disparagement
carve
out
for
JANA,
name
of
the
director
that JANA wished to nominate
2.
Agreement on final language for press release, which is observable in the draft press release on the pages that follow
5


52


JANA Reneges
During the scheduled call with Michael Wilson, Barry Rosenstein changed
the deal by demanding 2 seats on the Agrium Board
Michael Wilson advised Barry Rosenstein that the offer of 1 director was
solely made to put an end to this distraction for shareholders
Agrium said it would proceed with the appointment of its 2 new,
independent directors and terminated discussions
In order for shareholders to have full clarity on the talks, Agrium is making
the following documents available to shareholders on the pages that follow:
1)
The settlement agreement (as of 3:00pm on February 11)
2)
The joint press release (as of 3:00pm on February 11)
6


53


AGREEMENT

THIS AGREEMENT (“Agreement”), dated as of February [    ], 2013 is entered into between Agrium Inc., a corporation governed by the laws of Canada (the “Company”) and JANA Partners LLC (together with its controlled affiliates, including funds it manages, “JANA”).

 

1.1 Appointment of Nominees

By no later than 11:00pm on February 11, 2013, the board of directors of the Company (the “Board”) shall have appointed Messrs. Mayo Schmidt, David Everitt and [                    ] (each, a “Nominee”) to serve on the Board from and after the date hereof, and each Nominee shall be nominated by the Company as a director at the annual meeting of shareholders of the Company to be held in 2013 (the “2013 Annual Meeting”).

[JANA represents and warrants that the Nominee Agreement (as defined in the Schedule 13D (the “13D”) filed November 19, 2012 by JANA Partners in respect of its ownership of Common Shares) has been terminated as of the date hereof without any further force or effect, and that neither any First Profit Participation Amount, Second Profit Participation Amount (each as defined in the 13D) nor any other compensation, incentive or otherwise, shall be payable to [                    ] by JANA.]

 

1.2 Covenants

 

  (a) JANA agrees to immediately cease all solicitation activities relating to the 2013 Annual Meeting, including removing its website relating to the campaign against Agrium and all related activities.

 

  (b) JANA agrees with the Company that during the Restricted Period (as defined below), at the 2013 Annual Meeting, it shall, and shall cause each of the directors, officers, partners, members, employees and agents (acting in such capacity) of JANA (collectively, “Representatives”), to vote, or provide its consent with respect to, all of the Common Shares beneficially owned or over which control or direction is exercised by it for each of the Company’s nominees for election to the Board, provided that such nominees are either Nominees or current members of the Board as of the date hereof.

 

  (c) JANA agrees with the Company that during the Restricted Period it shall not, and shall cause each of its Representatives not to, in any manner, directly or indirectly, alone or by participating in a “group” (within the meaning of Section 13(d)(3) of the U.S. Securities Exchange Act of 1934, as amended (the “Exchange Act”)) or by acting jointly or in concert (within the meaning of applicable Canadian securities laws) with one or more individuals, corporations, partnerships, limited liability companies, joint ventures, estates, trusts, associations, organizations or any other entity of any kind or nature (each a “Person”):


  (i) make, or in any way “solicit”, or participate in, any “solicitation” (as such terms are defined in the CBCA and applicable Canadian securities laws, excluding the exceptions provided in Section 147(1)(b) of the CBCA, Section 67 of the Regulations under the CBCA, paragraphs (a), (b) and (c) of subsection 68(1) of the Regulations under the CBCA and paragraphs (a), (i), (j) and (k) of the definition of “solicit” in Section 1.1 of National Instrument 51-102 – Continuous Disclosure Obligations of the Canadian Securities Administrators) of proxies or consents with respect to the voting of any Common Shares; provided, however, that nothing in this Section 2.1(b)(i) shall prohibit a Nominee from soliciting proxies or consents on behalf of management of the Company in his capacity as a director of the Company for proposals or actions made at the direction of the Board;

 

  (ii) make or be the proponent of any shareholder proposal, whether pursuant to Section 137 of the CBCA or otherwise (provided that nothing herein shall be deemed to prohibit or otherwise prevent the Nominees from making any proposal within the context of private meetings or discussions of members of the Board);

 

  (iii) (1) requisition, call or seek to call a meeting of shareholders of the Company including by way of application to any court, (2) seek representation on the Board, except as set forth herein, or (3) seek the removal of any member of the Board;

 

  (iv) request the Company or any of its directors or officers, directly or indirectly, to release JANA from, amend or waive, or otherwise take any action that is inconsistent with any provision of this Agreement, including without limitation any action which would reasonably be expected to require the Company to make a public announcement regarding any such actions.

 

  (d) Nothing in this Section 1.2 shall limit any action that may be taken by a Nominee acting as a director of the Company that is required in order for such Nominee to fulfill his fiduciary duties to the Company.

 

  (e)

No Nominee shall be removed during the Restricted Period. No other directors will be appointed during the Restricted Period other than to fill vacancies (unless by doing so the size of the Board would be larger than 13, other than in connection with a business combination or similar transaction) and the Board will not increase in size, other than in connection with a business combination or similar transaction. The Nominees will be recommended for election by the Board at the 2013 and 2014 annual meetings and the Company will use reasonable best efforts to support their election at each such meeting. [If at any time during the Restricted Period [the third nominee’s name] is or becomes unable to serve as a nominee or, following such person’s appointment or election, as a director of the Company, due to death, physical or mental incapacity, JANA

 

- 2 -


  shall be entitled to appoint a replacement nominee or director, as the case may be; provided, that such replacement nominee or director, as the case may be, shall be subject to the approval of the Governance and Nominating Committee of the Company’s Board (such approval not to be unreasonably withheld), it being agreed and understood that any such replacement nominee or director, as the case may be, shall be deemed to be a Nominee for the purposes of this Agreement.]

 

1.3 Termination

The provisions of this Agreement shall remain in full force and effect through the Restricted Period. For purposes of this Agreement, “Restricted Period” means the period commencing on the date hereof through the earlier of (i) the close of the annual meeting of shareholders of the Company in 2014 and (ii) June 30, 2014.

 

1.4 Effect of Termination

Notwithstanding Section 1.3, the provisions of this Section 1.4 shall survive the termination of any of the provisions this Agreement. No termination pursuant to Section 1.3 shall relieve any party hereto from liability for any breach of this Agreement prior to such termination.

 

1.5 Press Release and Other Public Disclosures

 

  (a) Immediately following the execution and delivery of this Agreement, the Company shall issue the press release attached hereto as Schedule A (the “Press Release”). None of the parties hereto shall (a) make any public statements (including in any filing with the Canadian securities regulators, the U.S. Securities and Exchange Commission (the “SEC”) or any other regulatory or governmental agency, including any stock exchange) covering the subject matter of the Press Release that are inconsistent with, or otherwise contrary to, the statements in the Press Release issued pursuant to this Section 1.5 or (b) except as required by law, issue or cause the publication of any press release or other public announcement with respect to the matters that are the subject of this Agreement, without the prior written consent of the parties hereto. The parties acknowledge that the Company will file a copy of this Agreement on SEDAR and with the SEC on EDGAR, and that JANA will file a copy of this Agreement with the SEC on EDGAR together with an amendment to the 13D.

 

  (b)

During the Restricted Period, neither JANA nor the Company shall, with respect to one another, say, publish, or communicate (including, without limitation, any “not-for-attribution” statement made or caused to be made, directly or indirectly, to any member of the media, press, analysts or proxy advisory firm), in any media, filing with any governmental agency or other forum, any matter or thing that would reasonably be expected to undermine, disparage or reflect adversely on the reputation, qualifications, character, conduct, performance or behaviour of such other party or its subsidiaries or any of their respective directors, officers,

 

- 3 -


  employees, agents or representatives in connection with any matter arising out of or relating to such other party or its subsidiaries or any of their respective directors, officers, employees, agents or representatives[, provided that, for the avoidance of doubt, objective statements reflecting the Company’s or JANA’s views, as a business matter, with respect to factual matters concerning the Company or JANA arising after the date of this Agreement and outside of the subject matter of the Press Release in response to unsolicited requests from members of the press or analysts shall not be prohibited (it being understood that this proviso does not permit the request or receipt of a form of written proxy or written consent).]

 

1.6 Governing Law

This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of New York. Each party hereto agrees, on behalf of itself and its affiliates, that any actions, suits or proceedings arising out of or relating to this Agreement or the transactions contemplated hereby will be brought solely and exclusively in any state or federal court in New York County in the State of New York (and the parties agree not to commence any action, suit or proceeding relating thereto except in such courts), and further agrees that service of any process, summons, notice or document by U.S. registered mail to a party’s business address will be effective service of process for any such action, suit or proceeding brought against any party in any such court. Each party, on behalf of itself and its affiliates, irrevocably and unconditionally waives any objection to the laying of venue of any action, suit or proceeding arising out of this Agreement or the transactions contemplated hereby, in the state or federal courts in New York County in the State of New York, and hereby further irrevocably and unconditionally waives and agrees not to plead or claim in any such court that any such action, suit or proceeding brought in any such court has been brought in an improper or inconvenient forum. Each party irrevocably waives any right to trial by jury.

Each of the parties hereby agrees (and JANA shall cause its Representatives to accept) that service of all writs, process and summonses in any Suit may be made upon such party or Representative by mail to the address as provided in this Agreement. Nothing herein shall in anyway limit the ability of any party to serve any such writs, process or summonses in any other matter permitted by applicable law.

 

1.7 Entire Agreement

This Agreement constitutes the entire agreement of all the parties and supersedes any and all prior and contemporaneous agreements, memoranda, arrangements and understandings, both written and oral, between the parties, or any of them, with respect to the subject matter hereof.

 

1.8 Counterparts

To facilitate execution, this Agreement may be executed in any number of counterparts (including by facsimile transmission), each of which shall be deemed to be an

 

- 4 -


original, but all of which together shall constitute one binding agreement on the parties, notwithstanding that not all parties are signatories to the same counterpart.

 

1.9 Specific Performance

The parties agree that irreparable damage would occur in the event any of the provisions of this Agreement were not performed in accordance with the terms hereof and that the parties are entitled to an injunction or specific performance of the terms hereof in addition to any other remedies at law or in equity.

[Signature Page Follows]

 

- 5 -


IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the date first above written.

 

AGRIUM INC.
By:  

 

  Name:
  Title:
JANA PARTNERS LLC
By:  

 

  Name:
  Title:

 

- 6 -


Schedule A

Form of Press Release


Agrium Appoints Three New Independent Directors; Reaches Accord with JANA Partners

DRAFT – PRIVILEGED AND CONFIDENTIAL; PRELIMINARY – SUBJECT TO SUBSTANTIAL REVISION

February [DATE], 2013

CALGARY, Alberta – Agrium Inc. is pleased to announce that it has reached an agreement with JANA Partners on the appointment of three new highly qualified independent directors, Mayo Schmidt, David Everitt and [] to the Agrium Board.

“We are pleased to have reached an accord with JANA Partners and to welcome three strong, uniquely qualified and independent directors to Agrium’s Board,” said Victor Zaleschuk, Board Chair. “[] brings extensive experience in industrial distribution. Mayo Schmidt and David Everitt bring extensive agricultural, retail and distribution experience. The addition of these directors will enhance our Board’s long standing commitment to continuous improvement in all aspects of Agrium’s business, including the achievement of its performance goals.”

“We welcome the new members to our Board and look forward to the continuation of our highly successful [integrated] strategy,” said Mike Wilson, President and CEO of Agrium.

As part of the agreement, JANA Partners has agreed to withdraw its proposed slate of director nominees and has entered into a standstill agreement with respect to Agrium until following the company’s 2014 Annual General Meeting. The full text of the agreement will be available at www.sedar.com and http://www.sec.gov/edgar.shtml.

“We are pleased with this result [and believe the Agrium Board will continue to create value for shareholders] or [and have confidence in the Agrium Board],” said Barry Rosenstein, Managing Partner of JANA.

 

   

Mayo Schmidt was President and Chief Executive Officer, and a Director of Viterra Inc., a global agri-business with a network of 263 agricultural retail locations. Prior to its acquisition by Glencore International plc on December 18, 2012, Viterra was the only publicly-traded agricultural retailer of fertilizer, crop chemicals and seed in North America, other than Agrium. During his tenure, Mr. Schmidt developed the vision and strategy to transform the Saskatchewan Wheat Pool from a regional co-operative to Viterra, a $6.1b global business corporation. Canadian Business Magazine recognized his efforts when it named him Chief Executive of the Year in 2009. The hallmarks of Mr. Schmidt’s leadership at Viterra were strong shareholder value creation and growth into new markets, supported by a global intelligence network, a strong financial foundation and a steady focus on operational excellence. Prior to joining Viterra, he was Executive Vice President, Domestic and International Operations, Conagra Foods Inc. Mr. Schmidt is a member of the Canadian Council of Chief Executive Officers (open to the top 150 Canadian corporations), a member of Washburn University’s Board of Trustees and the Lincoln Society, and a contributor to Harvard University’s Private and Public, Scientific, Academic and Consumer Food Policy Group. He also serves on the Board of Directors of the Global Transportation Hub Authority.


   

David Everitt recently retired as President, Agricultural Division for North America, Australia, Asian and Global Tractor Sourcing, Turf Products and Technology for Deere & Company of Moline, Illinois. He is intimately familiar with procurement, marketing and distribution in the global agricultural market space. In this role, Mr. Everitt had responsibility for global tractor and crop care products. With Deere & Company since 1975, Mr. Everitt was previously President, Agricultural Division, Europe, Africa, South America and Global Harvesting Equipment Sourcing, Senior Vice President and Managing Director, Region II, Europe, Africa and CIS and Vice President, Region I, Worldwide Agricultural Equipment Division. He is a director of Brunswick Corporation and Harsco Corporation, both of which trade on the New York Stock Exchange, and is also a board member of the National Business Aviation Association, a Washington DC based non-profit industry group.

 

   

[]

About Agrium

Agrium Inc. is a major Retail supplier of agricultural products and services in North America, South America and Australia and a leading global Wholesale producer and marketer of all three major agricultural nutrients and the premier supplier of specialty fertilizers in North America through our Advanced Technologies business unit. Agrium’s strategy is to grow across the value chain through acquisition, incremental expansion of its existing operations and through the development, commercialization and marketing of new products and international opportunities. Our strategy places particular emphasis on growth opportunities that both increase and stabilize our earnings profile in the continuing transformation of Agrium.

FOR FURTHER INFORMATION:

Investor/Media Relations:

Richard Downey, Vice President, Investor/Corporate Relations

(403) 225-7357

Todd Coakwell, Manager, Investor Relations

(403) 225-7437

Mark Thompson, Analyst, Investor Relations

(403) 225-7761

Contact us at: www.agrium.com