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Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Note 4: Goodwill and Other Intangible Assets
Goodwill
The carrying amount of goodwill was as follows:
Dollars in thousands
December 31,
2014
 
2013
Goodwill
$
559,307

 
$
559,307


Goodwill by Segment
The carrying amount of goodwill by segment was as follows:
Dollars in thousands
December 31,
2014
 
2013
Redbox
$
138,743

 
$
138,743

Coinstar
156,351

 
156,351

ecoATM
264,213

 
264,213

Total goodwill
$
559,307

 
$
559,307


We elected to by-pass the qualitative assessment and performed the annual goodwill impairment test based on a quantitative analysis as of November 30, 2014. We estimated the fair value of our goodwill bearing reporting units using both the income and market approaches. Our estimates of fair value can change significantly based on factors such as revenue growth rates, profit margins, discount rates, market conditions, market prices, and changes in business strategies. As the estimated fair value of each reporting unit exceeded its respective carrying value in the first step of the goodwill impairment test it was not necessary to proceed to the second step and there was no goodwill impairment in 2014.
Other Intangible Assets
The gross amount of our other intangible assets and the related accumulated amortization were as follows:
Dollars in thousands
Amortization
 
December 31,
Period
 
2014
 
2013
Retailer relationships
5 - 10 years
 
$
53,295

 
$
53,295

Accumulated amortization
 
 
(23,200
)
 
(17,768
)
Retailer relationships, net
 
 
30,095

 
35,527

Developed technology
5 years
 
34,000

 
34,000

Accumulated amortization
 
 
(9,633
)
 
(2,833
)
Developed technology, net
 
 
24,367

 
31,167

Other
1 - 40 years
 
16,800

 
16,800

Accumulated amortization
 
 
(6,571
)
 
(4,111
)
Other, net
 
 
10,229

 
12,689

Total intangible assets, net
 
 
$
64,691

 
$
79,383


Amortization expense was as follows:
 
Year Ended December 31,
Dollars in thousands
2014
 
2013
 
2012
Retailer relationships
$
5,432

 
$
6,250

 
$
4,456

Developed technology
6,800

 
2,833

 

Other
2,460

 
1,850

 
922

Total amortization of intangible assets
$
14,692

 
$
10,933

 
$
5,378

Less: amortization included in discontinued operations
(38
)
 
(26
)
 
(21
)
Total amortization of intangible assets from continuing operations
$
14,654

 
$
10,907

 
$
5,357


Assuming no future impairment, the expected future amortization as of December 31, 2014 is as follows:
Dollars in thousands
Retailer
Relationships
 
Developed Technology
 
Other
 
Total
2015
$
4,012

 
$
6,800

 
$
2,407

 
$
13,219

2016
4,012

 
6,800

 
2,307

 
13,119

2017
4,012

 
6,800

 
2,285

 
13,097

2018
4,012

 
3,967

 
1,664

 
9,643

2019
4,012

 

 
801

 
4,813

Thereafter
10,035

 

 
765

 
10,800

Total expected amortization
$
30,095

 
$
24,367

 
$
10,229

 
$
64,691