LIMITED POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS:

That the undersigned hereby constitutes and appoints each of Omar A. Choucair
 and Telisa Webb Schelin, signing singly, the undersigneds
true andlawful attorney-in-fact to:

(1) execute for and on behalf of the undersigned, in the undersigneds
capacity as an officer, director and/or greater than 10% beneficial owner
of shares of Digital Generation Systems, Inc., a Delaware corporation (the
Company), Forms 3, 4 and 5 in accordance with Section 16(a) of the Exchange
 Act, and the rules thereunder, and any other forms or reports the
undersigned may be required to file in connection with the undersigneds
ownership, acquisition or disposition of securities of the Company,
including a Form ID application for EDGAR filing codes;

(2) do and perform any and all acts for and on behalf of the undersigned
which may be necessary or desirable to complete and execute any such Forms
 3, 4 and 5, or other form or report, and timely file such schedule, form
or report with the United States Securities and Exchange Commission and
any stock exchange or similar authority; and

(3) take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of such attorney-in-fact, may be of benefit
to, in the best interest of, or legally required by, the undersigned, it
being understood that the documents executed by such attorney-in-fact on
behalf of the undersigned pursuant to this Power of Attorney shall be in
such form and shall contain such terms and conditions as such attorney-in-fact
may approve in such attorney-in-facts discretion.

The undersigned hereby grants to each such attorney-in-fact full power and
authority to do and perform any and every act and thing whatsoever requisite,
necessary or proper to be done in the exercise of any of the rights and powers
herein granted, as fully to all intents and purposes as the undersigned might
or could do if personally present, with full power of substitution or
revocation, hereby ratifying and confirming all that such attorney-in-fact,
or such attorney-in-facts substitute or substitutes, shall lawfully do or
cause to be done by virtue of this Power of Attorney and the rights and powers
herein granted.  The undersigned acknowledges that the foregoing attorneys-in-
fact, in serving in such capacity at the request of the undersigned, are not
assuming, nor is the Company assuming, any of the undersigneds responsibilities
to comply with Section 16 of the Exchange Act.

This Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file Forms
3, 4 and 5 with respect to the undersigneds holdings of and transactions in
securities issued by the Company, unless earlier revoked by the undersigned
in a signed writing delivered to the foregoing attorneys-in-fact.



IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be
executed as of this 8th day of October, 2004.

/s/ Anthony J LeVecchio
Anthony J LeVecchio