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FAIR VALUE MEASUREMENTS AND INVESTMENTS (Details 2) (USD $)
9 Months Ended
Sep. 30, 2011
Contingent Receivable from EyeWonder Seller
 
Changes in fair value of Level 3 assets 
Created in EyeWonder acquisition$ 4,843,000
Balance at the end of the period4,843,000
Match Point Earnout
 
Reconciliation of changes in the fair values of level 3 liabilities 
Balance at the beginning of period1,602,000
Change in fair value during the period205,000
Balance at the end of period1,807,000
EyeWonder Contingent Consideration
 
Changes in fair value of Level 3 assets 
Amount set aside from purchase price for certain transition cost$ 5,000,000
Period for which the amount is set aside to meet transition costs (in years)1