INTANGIBLE ASSETS (Tables)

9 Months Ended

Sep. 30, 2011

INTANGIBLE ASSETS

Schedule of changes in carrying value of goodwill by reporting unit

	Video and Audio
	Content
	Distribution			Television			Online		Source Ecreative		Total
Balance at December 31, 2010	$	224,259		$	—		$	—	$	1,998	$	226,257
Reallocation of goodwill for change in segments	(224,259		)	213,359			10,900		—		—
Purchase of MIJO	—			19,524			—		—		19,524
Purchase of MediaMind (preliminary)	—			—			220,866		—		220,866
Purchase of EyeWonder (preliminary)	—			—			28,888		—		28,888
Foreign currency translation	—			(1,516		)	—		—		(1,516		)
Balance at September 30, 2011	$	—		$	231,367		$	260,654	$	1,998	$	494,019

Schedule of intangible assets

	Weighted Average Amortization Period (in years)	Gross Assets		Accumulated Amortization			Net Assets
Balance at September 30, 2011
Customer relationships	9.9	$	291,351	$	(43,523	)	$	247,828
Trade name	10.4	36,574		(9,415		)	27,159
Developed technology	5.2	24,608		(1,862		)	22,746
Noncompetition agreements	4.6	23,938		(2,030		)	21,908
Total intangible assets	9.3	$	376,471	$	(56,830	)	$	319,641

	Weighted Average Amortization Period (in years)	Gross Assets		Accumulated Amortization			Net Assets
Balance at December 31, 2010
Customer relationships	10.9	$	112,843	$	(32,515	)	$	80,328
Trade name	14.4	18,304		(7,663		)	10,641
Developed technology	5.2	1,610		(756		)	854
Noncompetition agreements	5.0	4,130		(435		)	3,695
Total intangible assets	11.1	$	136,887	$	(41,369	)	$	95,518

Schedule of estimated future amortization of intangible assets

The estimated future amortization of our intangible assets as of September 30, 2011 is as follows (in thousands):

2011 (3 months)	$	11,207
2012	44,756
2013	44,546
2014	43,336
2015	41,813
2016	36,528
Thereafter	97,455
Total	$	319,641