Geographical Information

12 Months Ended

Dec. 31, 2012

16. Geographical Information

Revenues by geographical area are based principally on (i) the location of where the advertising content was delivered for the television segment and (ii) the address of the agency or customer who ordered the services for the online segment. The following table sets forth revenues by geographic area (in thousands):

	2012		2011		2010

Revenues:
United States	$	282,762	$	263,956	$	236,959
North America (excluding U.S.)		23,738		17,021		—
Europe, Middle East and Africa		51,507		29,716		3,770
Asia Pacific		21,677		9,318		434
Latin America		6,929		4,246		165

Total	$	386,613	$	324,257	$	241,328

The vast majority of our property and equipment is located in the United States.

In 2012, about 27% of our consolidated revenue was attributable to foreign jurisdictions.