Summary of Significant Accounting Policies (Details 2)	3 Months Ended
Mar. 31, 2013
Licensing Contracts [Member]
Finite-Lived Intangible Asset, Useful Life	24 months
Trademarks [Member]
Finite-Lived Intangible Asset, Useful Life	24 months

Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

No definition available.

Name:	us-gaap_FiniteLivedIntangibleAssetUsefulLife
Namespace Prefix:	us-gaap_
Data Type:	xbrli:durationItemType
Balance Type:	na
Period Type:	duration