EX-99.1 2 a04-11033_1ex99d1.htm EX-99.1

Exhibit 99.1

 

Ballard Power Systems Inc.

 

 

 

 

News Release

 

Ballard Powers First Ford Production Fuel Cell-Powered Focus

 

Ballard® Fuel Cells to Power More Than 50 percent of Announced Demonstration Fleets Under U.S. Hydrogen Economy Initiative

 

Ballard Powering the Largest Number of Fuel Cell Cars and Buses in the World

 

For Immediate Release – September 28, 2004

 

Detroit, Michigan – The first production vehicles powered with Ballard® fuel cells and built by Ford Motor Company for customer use under the U.S. Department of Energy demonstration program were unveiled in Detroit today. Ballard Power Systems (TSX: BLD; NASDAQ: BLDP) together with its Alliance partners, DaimlerChrysler and Ford, continue to lead the industry in fuel cell development, as they place the largest fleet of fuel cell vehicles in the hands of customers, further advancing the path to commercialization. Nearly half of the Department of Energy’s announced fleets under the Hydrogen Economy Initiative will be Ford and DaimlerChrysler vehicles, all powered with Ballard® fuel cells.

 

“The launch of this Ford fuel cell demonstration fleet, together with the previously announced DaimlerChrysler deployments of cars, vans, and buses powered with Ballard® fuel cells, clearly demonstrates the strength and leadership of our fuel cell Alliance”, said Dennis Campbell, Ballard’s President and Chief Executive Officer.  “This unique collaboration between Ford, DaimlerChrysler and Ballard Power Systems is fielding the most extensive fuel cell vehicle demonstration ever undertaken. Over the next two years more than 120 Alliance-built fuel cell vehicles will be on the road in the hands of end-use customers in thirteen different countries. The experience we are gaining under actual driving conditions will add immeasurably to our fundamental technology understanding and keep the Alliance at the forefront of the most sweeping transformation in the history of motor transport.”

 

Today, Ballard powers the largest number of fuel cell vehicles demonstrated to date and is currently integrating real world data gained from these demonstrations to support the development of next generation fuel cells and fuel cell engines. In nine major European cities and in Iceland and Australia, 33 Mercedes-Benz Citaro buses powered with Ballard® heavy-duty fuel cell engines are operating on city streets. These buses are carrying passengers in daily service in each city as part of a two-year field trial program. Since 1993, ten of the top 15 automakers have demonstrated over 125 vehicles (including 49 fuel cell buses) powered with Ballard® fuel cells. During 2003, Ballard supplied fuel cells to six of the top 10 automakers, including DaimlerChrysler, Ford, Honda and Mitsubishi, to support their existing automotive fleet introductions in the U.S., Japan, Singapore and Europe.

 

For investor information,

 

For media information,

 

For product information,

 

Ballard Power Systems Inc.

please contact:

 

please contact:

 

please contact:

 

4343 North Fraser Way

Michael Rosenberg

 

Media Relations

 

Marketing Department

 

Burnaby, British Columbia

t) 604.412.3195

 

t) 604.412.4740

 

t) 604.453.3520

 

Canada V5J 5J9

f) 604.412.3100

 

f) 604.412.3100

 

f) 604.412.3100

 

t) 604.454.0900

investors@ballard.com

 

media@ballard.com

 

marketing@ballard.com

 

f) 604.412.4700

 

 

 

 

 

 

www.ballard.com

 

 

This release contains forward-looking statements that are based on the beliefs of Ballard’s management and reflect Ballard’s current expectations as contemplated under section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. When used in this release, the words “estimate”, “project”, “believe”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may”, “should”, “will”, the negative of these words or such other variations thereon or comparable terminology are intended to identify forward-looking statements. Such statements reflect the current views of Ballard with respect to future events based on currently available information and are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in those forward-looking statements.

 

Ballard Power Systems is recognized as the world leader in developing, manufacturing and marketing zero-emission proton exchange membrane fuel cells. Ballard is commercializing fuel cells for transportation applications and fuel cell systems for portable and stationary products. Ballard is also commercializing electric drives for fuel cell and other electric vehicles and power conversion products, and is a Tier 1 automotive supplier of friction materials for power train components. Ballard’s proprietary technology is enabling automobile, bus, electrical equipment, portable power and stationary product manufacturers to develop environmentally clean products for sale. Ballard is partnering with strong, world-leading companies, including DaimlerChrysler, Ford and EBARA to commercialize Ballard® fuel cells. Ballard has supplied fuel cells to Honda, MGE UPS SYSTEMS, Mitsubishi and Nissan, among others.

 

 

Ballard, the Ballard logo, Nexa and Power to Change the World are registered trademarks of Ballard Power Systems Inc.

 

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