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Revenues
 6 Months Ended
Jun. 30, 2024
Revenues [Abstract]  
Revenues Revenues
The following tables disaggregate our revenue for the periods ended June 30, 2024 and 2023:
 Three Months Ended June 30, 2024
 Acima
Rent-A-Center
MexicoFranchisingConsolidated
(in thousands)
Rentals and fees$435,804 $430,566 $19,607 $— $885,977 
Merchandise sales116,536 28,748 955 — 146,239 
Installment sales— 15,225 — — 15,225 
Franchise merchandise sales— — — 21,082 21,082 
Royalty income and fees— — — 6,113 6,113 
Other454 364 306 750 1,874 
Total revenues$552,794 $474,903 $20,868 $27,945 $1,076,510 
 Six Months Ended June 30, 2024
 Acima
Rent-A-Center
MexicoFranchisingConsolidated
(in thousands)
Rentals and fees$859,411 $860,150 $38,955 $— $1,758,516 
Merchandise sales254,090 69,994 1,854 — 325,938 
Installment sales— 29,917 — — 29,917 
Merchandise sales— — — 41,941 41,941 
Royalty income and fees— — — 12,676 12,676 
Other639 595 626 1,629 3,489 
Total revenues$1,114,140 $960,656 $41,435 $56,246 $2,172,477 
 Three Months Ended June 30, 2023
 Acima
Rent-A-Center
MexicoFranchisingConsolidated
(in thousands)
Rentals and fees$368,576 $421,625 $17,355 $— $807,556 
Merchandise sales95,513 28,298 892 — 124,703 
Installment sales— 15,900 — — 15,900 
Franchise merchandise sales— — — 22,869 22,869 
Royalty income and fees— — — 6,587 6,587 
Other269 368 207 704 1,548 
Total revenues$464,358 $466,191 $18,454 $30,160 $979,163 
 Six Months Ended June 30, 2023
 Acima
Rent-A-Center
MexicoFranchisingConsolidated
(in thousands)
Rentals and fees$732,742 $847,694 $33,837 $— $1,614,273 
Merchandise sales214,884 71,086 1,722 — 287,692 
Installment sales— 31,747 — — 31,747 
Merchandise sales— — — 45,696 45,696 
Royalty income and fees— — — 12,823 12,823 
Other580 672 324 1,417 2,993 
Total revenues$948,206 $951,199 $35,883 $59,936 $1,995,224 
Lease Purchase Agreements
Rentals and Fees. Rental merchandise is leased to customers pursuant to lease-to-own agreements, which provide for weekly, bi-weekly, semi-monthly or monthly terms with non-refundable lease payments. At the expiration of each lease term, customers may renew the lease-to-own agreement for the next lease term. The customer has the right to acquire title of the merchandise either through an early purchase option or through payment of all required lease renewal terms. Customers can terminate the lease-to-own agreement and return the product at the end of any lease term without penalty. Therefore, lease-to-own agreements are accounted for as operating leases.
Lease payments received at our Rent-A-Center stores, certain Acima locations formerly operating under the Acceptance Now brand, and Mexico stores must be prepaid in advance of the next lease renewal term. Under the Acima Holdings business model, in certain cases revenues may be earned prior to the lease payment due date, in which case revenue is accrued prior to receipt of the lease payment, net of estimated returns and uncollectible renewal payments. Under both models, rental revenue is recognized over the lease term. See Note 3 for additional information regarding accrued lease revenue.
Cash received for rental payments, including fees, prior to the period in which it should be recognized, is deferred and recognized according to the lease term. At June 30, 2024 and December 31, 2023, we had $66.7 million and $68.6 million, respectively, in deferred revenue included in accrued liabilities related to our lease-to-own agreements. Revenue related to various payment, reinstatement or late fees is recognized when paid by the customer at the point service is provided. Rental merchandise in our Rent-A-Center stores, certain Acima locations formerly operating under the Acceptance Now brand, and Mexico stores is depreciated using the income forecasting method and recognized in cost of rentals and fees in our Condensed Consolidated Statements of Operations over the lease term. Lease merchandise under Acima Holdings is depreciated over the lease term using a straight-line depreciation method. Under the income forecasting method, the consumption of lease merchandise occurs during periods of rental and depreciation directly coincides with the receipt of rental revenue over the lease-to-own contract period. Depreciation under the straight-line method is recognized each period over the term of the lease-to-own contract irrespective of receipt of revenue payments from the customer.
We also offer additional optional product plans along with our lease-to-own agreements which provide customers with liability protection against significant damage or loss of a product, and club membership benefits, including various discount programs and product service and replacement benefits in the event merchandise is damaged or lost, and payment waivers in the event eligible customers become unemployed. Customers renew product plans in conjunction with their lease term renewals, and can cancel the plans at any time. Revenue for product plans is recognized over the term of the plan. Costs incurred related to product plans are primarily recognized in cost of revenues.
Revenue from contracts with customers
Merchandise Sales. Merchandise sales include payments received for the exercise of the early purchase options offered through our lease-to-own agreements or merchandise sold through point-of-sale transactions. Revenue for merchandise sales is recognized when payment is received and ownership of the merchandise passes to the customer. The remaining net value of merchandise sold is recorded to cost of merchandise sold at the time of the transaction.
Installment Sales. Revenue from the sale of merchandise in our retail installment stores is recognized when the installment note is signed and control of the merchandise has passed to the customer. The cost of merchandise sold through installment agreements is recognized in cost of installment sales at the time of the transaction. We offer optional extended service plans with our installment agreements which are administered by third parties and provide customers with product maintenance beyond the term of the installment agreement. Payments received for extended service plans are deferred and recognized, net of
related costs, when the installment payment plan is complete and the service plan goes into effect. Customers can cancel extended service plans at any time during the installment agreement period and receive a refund for payments previously made towards the plan. At June 30, 2024 and December 31, 2023, we had $0.8 million and $1.1 million, respectively, in deferred revenue included in accrued liabilities related to extended service plans.
Franchise Merchandise Sales. Revenue from the sale of rental merchandise is recognized upon shipment of the merchandise to the franchisee.
Royalty Income and Fees. Franchise royalties, including franchisee contributions to corporate advertising funds, represent sales-based royalties calculated as a percentage of gross rental payments and sales. Royalty revenue is accrued and recognized as rental payments and merchandise sales occur. Franchise fees are initial fees charged to franchisees for new or converted franchise stores. Franchise fee revenue is recognized on a straight-line basis over the term of the franchise agreement. At June 30, 2024 and December 31, 2023, we had $2.5 million and $3.0 million, respectively, in deferred revenue included in accrued liabilities related to franchise fees.
Other. Other revenue consists of revenue generated by other miscellaneous product plans offered to our rental and installment customers. Revenue for other product plans is recognized in accordance with the terms of the applicable plan agreement.